Social Media Unplugged

Social MediaUnplugged

sandy gluckman, phd www.sandygluckman.com

SPIRITED ECONOMICS™using Spirit as an asset

Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com

22 Million Tuned-Out Employees

2



Where has all the Spirit Gone?

3





Take Home No. 1

When we feel unrecognized by the significant others in our lives, this causes great emotional pain, which causes unproductive behavior.


Facebook - 350 million users Accounts for 25% of the web traffic.

LinkedIn - 50 million users worldwide and growing at roughly one new member per second.

When LinkedIn launched in 2003, it took a year and four months — to reach first million members. This last million took only 12 days.

Nearly 1-5 people use Twitter


The Phenomenal Response to Social Media



Take Home No. 1

When we feel unrecognized by the significant others in our lives, this causes great emotional pain and unproductive behavior.

Take Home No. 2

When they do receive recognition, people respond in different ways:

1.Some can take it in their stride and do not let it go to their head; they respond with a spirit of humility.2.Others develop an over-inflated ego.



Who’s in my Driver’s Seat?Spirit or Ego?

http://www.mintproducts.com/index.asp?PageAction=VIEWPROD&ProdID=752



The Metamorphosis of Social Media



Do an Ego – Spirit Check

In my social media brand and communications …

How do I sound?What are my pet phrases? How does my language change?How do I behave/come across Do I get self-righteous, arrogant; angry; judgmental?Am I collaborative, compassionate and engaging?

Who’s in My Driver’s Seat?

Is this damaging or building my brand?What message am I sending about my values?

You can find the answers to your ego-spirit check in my book





The Death Of Social Media? Forbes12.23.09, Are spam, hackers, privacy concerns and commercialization killing social media?

Can social media give you an over-inflated ego? Harvard Business Review

We are seeing articles like this emerging…



1. We will begin to see a contraction of networked relationships. Rethink why they are involved with the people they are involved with and the places

1. Enterprises will look for marketers

who specialize in understanding customer psychology.

3. ROI Will Be Measured -and It Will Matter.

Surveys -18% of companies saw meaningful ROI from their social media activities . The ability to demonstrate ROI in hard numbers -- not in followers or fans -will become a baseline business requirement in 2010.

4. Expect to see job postings for social media managers, social media executive administrators and

social media psychologists.

2010 Trends



Burger King's clever Facebook marketing application, Whopper Sacrifice, was disabled after more than 233,000 Facebook "friends" were sacrificed for free Whoppers.

What does this tell us?

http://www.facebook.com/

http://www.whoppersacrifice.com/


The 7-Step Process1. Recognize your own Spirit and your own Ego2. Identify the values that define you 3. Create the Brand that has your Spirit - authentic, open, real.4. Create your vision – Where am I going with this? 5. Identify the 4 core strategies that will get you there6. Know the spirit of your Customer7. Have Fun!


If you want to spice up your brand ask me about my Branding Workshop - Branding and Connecting with SpiritOr my branding consults.

How it all Hangs Together

Your Customer

Your Vision

Your Competencies

The Values that define you

Your Strategies

Your Brand

How it all Hangs Together



If you want to spice up your brand ask me about my Branding Workshop - Branding and Connecting with Spirit

Or my branding consults.

Social Media Unplugged

Business

Transcript of Social Media Unplugged