Social Media University Twitter
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Twitter 4 Business
Manny Sarmientowww.NMx2.com/smuniversity.htm
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Overview
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Twitter 4 Business
• What is Twitter?• Twitter for Web Site SEO Rankings• Twitter Uses• Twitter Applications• TweetDeck.com• TweetBeep.com• Open and Setup a Twitter Account• Q&A
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What is Twitter?
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DefinitionA Microblog
A Social Networking Site
A Social Bookmarking Site
An IM Tool
A Blog (Web Log)
A Communication Tool
A Relationship Building Tool
140 Characters (RT 120)
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105 million users and growing!
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Twitter for SEO
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Associate to Current Events
http:// In Your Profile
Add URL to Tweets
Have Several Twitter Accounts
Twitter can rank you!
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Twitter UsesBuilding Relationships
Customer Service and Feedback
SEO Rankings
Research
Networking
Tracking Your Competitor
Monitoring Your Industry Trends
Communicating with Clients or Staff
Building a Reputation – “Expert”
Marketing Your Business
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Twitter 4 Sales & Business
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It’s all about relationships
• No selling allowed• Give of yourself &
share the wealth• Answer questions &
solve problems• Follow and add
followers
Explosive Growth - 34 Million Users!
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Build a Following
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Ashton Kutcher
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First steps• Start by following• Add database of contacts
• Gmail, Yahoo, AOL, MSN• Importing from Outlook
(CSV, Import Gmail)
• “Find People” on Twitter• Be selective about
Followers• Work on following daily• Tweet daily• Retweet & answer
questions• Share personal reflections
and thoughts
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Applications
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Twitter AppsTwitter on Facebook
Twitter on Blogger
YouTube on Twitter
Twitter on Your Web Site
Search.Twitter.com
Tweetbeep.com
TweetDeck
Hashtags #hashtag www.hashtags.org
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Adding a Twitter Widget to Your Website
Access widgets from the “goodies” link in the footer of all Twitter web pages. To add a Twitter widget to your social network, website or blog:
Log into Twitter
Click “Goodies” at the very bottom of the page
Select ‘Widgets’
Select 'My Website'
Select a profile widget (to show your tweets) or a search widget (customized by you!)
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Communications Commands
D twittername – Direct Message (not public) to user
@twittername – Public reply to Twitter user
Follow twittername – Start Following a Twitter user
Leave twittername – Stop Following a Twitter user
On – Turns notifications on
Off – Turn notifications off
RT @USERNAME Having a great time today…
Retweet Button
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Backgrounds
• 2048 x 1707 standard• Free Twitter backgrounds
• www.TwitterPatterns.com
• 1920 wide x 1200 tall• 1366 x 768 – Widescreen Dimensions• Free .psd Photoshop Template at
http://www.nmx2.com/twitter.htm
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Miscellaneous• Shorten URL
• TinyURL.com / Bit.ly
• Tweetups• @username• Trending Topics• Hashtags #topic
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Open a Twitter Account
Tweet Daily
Happy Tweeting!
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Questions?
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Social Media University
Module 1 – Social Media Marketing (SMM) Basic & Advanced Strategies – 10 Hours
Module 2 – Real SEO – Web Site Optimization Strategies that Really Work – 6 Hours
Module 3 – Affiliate Marketing and Google Pay Per Click Advertising – 3 Hours
Module 4 – Basic Offline (and Online) Marketing – 4 Hours
Module 5 – Event Promotion Using Online and Offline Content – 3 Hours
Module 6 – Google Tools, Tricks and Tips – 3 Hours
Module 7 – Email Marketing Basics and Strategies to Retain Customer and Get New Ones – 2 Hours
Module 8 – How to Write Press Releases & Get the Media to Cover Your News and Events – 3 Hours
Module 9 – Making Money with Information Products and Marketing – 4 Hours
Micro-Modules: Twitter, Photoshop, Constant Contact, YouTube & Video Marketing, Create Your
Own Web Site Using FrontPage,
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Social Media UniversityCore Workshops – 2 Full days +
5 Elective Courses & Micro-Modules
Certification Program Begins January 2010