Social Media Tx Dot Gpa Communications Conference
-
Upload
chad-bockius -
Category
Technology
-
view
876 -
download
0
description
Transcript of Social Media Tx Dot Gpa Communications Conference
![Page 1: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/1.jpg)
Social Media Discussion:Conversations Ignited by Technology
Chad Bockius / GPA Communications Conference9/15/2009
![Page 2: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/2.jpg)
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 2
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
![Page 3: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/3.jpg)
Social Media, n.Technology that enables conversations to be more efficient and far reaching
![Page 4: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/4.jpg)
Customers haven’t changed; communication has
The old way
»Monologue
»Push
»Control
»Closed
»Target messages
»Awareness
The new way
»Dialogue
»Pull
»Co-creation
»Transparent
»Create community
»Engagement
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 4
![Page 5: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/5.jpg)
Technology is changing how we communicate
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 5
20,000,000
250,000,000
854,000,000
![Page 6: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/6.jpg)
A few things you are probably thinking right now
»What if customers say something negative?
»How do we control the conversation?
»How do we control our employees?
» It will take too much time.
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 6
![Page 7: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/7.jpg)
What if they say something negative?
Turn negatives into positives:
» It’s an early detection system
»They are trying to help; involve them
»Change your brand perception
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 7
![Page 8: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/8.jpg)
How do we control the conversation?
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 8
YOU can’t!
…but you can participate
![Page 9: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/9.jpg)
How do we control our employees?
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 9
![Page 10: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/10.jpg)
It will take too much time
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 10
It is actually more efficient…
…and you can’t afford not to
Red
uce R
euse
![Page 11: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/11.jpg)
A few real-world examples
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 11
»Dell: Crowdsourcing ideas
»MoDOT: Facebook Fan pages for projects
»GOVLOOP: Social network for govt. workers
»TxDOT: Facebook/Twitter presence
![Page 12: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/12.jpg)
Dell: Crowdsourcing ideas
Confidential and Proprietary. © 2006 Bazaarvoice, Inc. 12
“IdeaStorm is our way of building an online community that brings all of us closer to the creative side of technology”
- Dell IdeaStorm
“IdeaStorm is our way of building an online community that brings all of us closer to the creative side of technology”
- Dell IdeaStorm
![Page 13: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/13.jpg)
MoDOT: Facebook Fan pages for projects
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 13
![Page 14: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/14.jpg)
GOVLOOP: Social network for govt. workers
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 14
![Page 15: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/15.jpg)
TxDOT: Facebook/Twitter presence
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 15
![Page 16: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/16.jpg)
Recommendations and resources
»Define your goals
»Get involved now
– Monitoring
– Listening
– Building
– Participating
»Stay committed
»Build support
» 101 Twitter Resources
» Facebook Fan page guide
» Govloop.com
» Bazaarblog.com
» Microsoft Gov 2.0
» SocialWare
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 16
![Page 17: Social Media Tx Dot Gpa Communications Conference](https://reader035.fdocuments.in/reader035/viewer/2022062319/55591a02d8b42a88038b4e11/html5/thumbnails/17.jpg)
Thank You!
Chad Bockius
Director of Product Marketing, Bazaarvoice
[email protected] | @bockius
www.bazaarblog.com | twitter.bazaarvoice.com
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 17