Social Media - Two Views - By Antony Mayfield May 2010

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1 social media eMetrics : : London : : Tuesday May 18th, 2010 1

description

As presented at eMetrics May 2010

Transcript of Social Media - Two Views - By Antony Mayfield May 2010

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social media

eMetrics : : London : : Tuesday May 18th, 2010

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numbers

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stories + numbers

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Literacy + numeracy

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What I had for breakfast

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Source: http://tweetstats.com

Learning to Tweet

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Literacy

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What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century.http://twitter.com/hrheingold

Digital literacies

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http://twitter.com/ross

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new literacies

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attention

critical consumption

networks

participation

presence11

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attention

critical consumption

networks

participation

presence12

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attention

critical consumption

networks

participation

presence13

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attention

critical consumption

networks

participation

presence14

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attention

critical consumption

networks

participation

presence15

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Developing a framework

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iCrossing’s framework

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Spread literacy

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numbers + stories

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Start with your web shadow

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1.Sanity (not vanity) searches2.Be best/first source of information3.Draw a line between private & public4.Tell your friends and family5.Be present/useful in your networks

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sanity searches

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be best/first source of

information about yourself

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be where people look

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be useful

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map your networks

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making the most of things

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Posterous

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iCrossing: Say What?

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Email: [email protected] Sites: www.icrossing.co.uk Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk

Thank you

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Me and My Web Shadow: How to Manage Your Personal Reputation Online

www.meandmywebshadow.com