Social Media TrendsWhat’s new in 2016?

By Mindie Burgoyne

• Live Broadcasts• Live Streaming• Video Chats• Periscope, Meerkat,

Blab• People prefer video

Live Action - Video

Other People Sell Your Stuff

• People want it “real”• Inbound messaging through

SM• Curated Topics• Platforms have higher

intelligence• Leveraging the Paid Features

More Trends …

What’s NewWith these platforms?

Twitter• “Moments”• Periscope Platform• Blab Platform• Best of Tweets• Pictures (landscape)

Instagram• Switching between multiple

accounts• More culture focused / less

“brand”• Direct Messaging got better• Quick Shares to people and

groups

YouTube• More outlets for watching

(Smart TVs)• Stronger ranking in Search

Engines• More people want to watch

than create• Average viewing times are

getting longer• Google Hangout growing• Getting easier to integrate with

web pages

Pinterest• Massive

growth• 1 Billion

Boards• 50 Billion Pins• Huge Factor in

Searches• New Visual

Search Tool

FACEBOOK• Video Focus is growing• Live streaming is coming• Video in profile pic• Organic sharing down• Pages only useful for paid ads

10 Step Plan for Greater Exposure to your Author Brand

1.Define your brand• You books don’t talk – you do• You are the brand• What are 3 questions readers

would ask about you after reading your work?

2.Pick Your Channels• You can’t us them all• Choose 2 or 3 that work for you• Make Video be one of them

3. Post Regularly• Allows for more engagement• Builds the image and brand• Keeps your posts showing up

4. Post Your Own Stuff• Link to your blog post,

podcasts, etc.• Take advantage of smartphone

features• Post engaging content• Respond - interact• Be the first to post info in your

niche

5. Video Video Video• Real Time Content,

spontaneous• Opinions, interviews• 2 to 5 minutes• Consider “How you write”

videos• Consider Hangouts, Chats,

Blab

6. Only use images on Twitter• Images should be

Landscape• Also use Periscope

Video

7.Make Images Pinable• Have some Portrait

images• Use keyword Alt tags• Use Canva to spice up

images• Use the “Pin” widget on

blog

8. Be Responsive• Reply to comments• Answer questions posted through

SM Messaging• Deliver content people want or

need• Selectively interact – target

people

9.Update your Bio• Headshot• Who you are – what you write• How to contact you• Link to your blog or webpage• Keep an Amazon Author page

10. TEST What Works• Watch and count the shares,

LIKES, retweets, etc.• Post what gets the most

engagement• Try a promotional Ad• Don’t be Boring• Direct Selling – “read my blog” or

“buy my book” is direct selling – it’s boring at best.

Questions?