Agenda Social Media Overview Social Media Benefits Airports & Social Media.
Social Media - #TLIP2
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Transcript of Social Media - #TLIP2
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Step up to Saxion.
Social Media 2011 #TLIP2Welcome!
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Step up to Saxion.
Key take-aways
1. Social Media are changing the world.
2. Social Media are free, but have a price.
3. Social Media offer huge possibilities for the Tourism industry.
4. Social Media need a strategy.
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Step up to Saxion.
WHAT?WHY?HOW?
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Step up to Saxion.
“The times they are a’ changing”
WH
AT?
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Step up to Saxion.WH
AT?
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Step up to Saxion.
Leaving ‘decade of information’
WH
AT?
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Step up to Saxion.
Entering ‘decade of people’
WH
AT?
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Step up to Saxion.
What is Social Media?
WH
AT?
“The democratization of information,
transforming people from content readers
into publishers. It is the shift from a
broadcast mechanism, one-to many, to a many-to-many model, rooted in
conversations between authors, people,
and peers.”- Brian Solis
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Step up to Saxion.WH
AT?
![Page 10: Social Media - #TLIP2](https://reader036.fdocuments.in/reader036/viewer/2022081519/55d52a6bbb61ebe2498b469a/html5/thumbnails/10.jpg)
Step up to Saxion.
WHAT?WHY?HOW?
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Step up to Saxion.
Social Media & Change
“Tell me and I'll forget;
show me and I may remember;
involve me and I'll understand.”
- Chinese Proverb
WH
Y?
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Step up to Saxion.
Social Media & Change
How does Social Media change…• …Media?• …Organizational structures?• …Real life relationships?• …Copyrights?• …You?
WH
Y?
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Step up to Saxion.
Social Media & Organizations
Are you ok with customers…• …sharing copyrighted content?• …posting bad reviews online?• …giving feedback?
WH
Y?
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Step up to Saxion.
Social Media & You
How does Social Media influence…• …Your relationships?• …Your network?• …Your sphere of influence?• …You?
WH
Y?
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Step up to Saxion.
WHAT?WHY?HOW?
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Step up to Saxion.
Social Media gone wrong
HO
W?
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Step up to Saxion.
Successful Strategy
How can you make Social Media part of your strategy?• Learn• Listen• Engage• Measure
HO
W?
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Step up to Saxion.HO
W?
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Step up to Saxion.
Social Media Tools
How can you use these tools?• Social Networks (Facebook,
Twitter)• Peer recommendations (Yelp,
Tripadviser)• Location Based Services
(Foursquare, Bedo.cn, Jiepang)
HO
W?
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Step up to Saxion.
Thank you!Check #TLIP2 on Twitter!