Social Media Tips for Start Ups

#BDF2013#BDFOpenStudios

@ampleeuk

Amplifying your message online [email protected] | www.amplee.co.uk

Social Media for Start Ups

Mary-Ann

Digital Marketer10 years in marketingSocial Media Strategist

[email protected]


Today…


1) Why social media marketing?

2) Working out which social media platforms to use

3) Setting up your business presence on social media

4) Using social media platforms to drive traffic to your website

5) Managing your social media platforms with ease

6) Video

7) Questions

#SMtips

Contrary to popular belief,

social media wasn’t designed for…


Why Social Media& does it apply to me?


GovernmentOrg

Event

CreativeNot forProfit

Student

EntrepreneurInnovator


Localbusiness

Tech provider

Start-up

Are you trying to connect

with people?



Not forProfit/ Charity

Existing donorsNew donors

Volunteers

Public - awareness


Employers

Sell your talentShowcase your work

Collaborate

Creative


Sell outside of BrightonAttract custom online

Highlight your reviews/recommendations for new business

Find new staff

LocalBusiness

Offer a new service


Collaborate

Networking with the rightpeople

Investment eg. crowd-funding

Customer research

Start Up


YES!

… the answer is almost always...


VIDEOThe Benefits of Social Media


VIDEO

Google gives good credit to the big

players…


VIDEO

…so it makes sense to build up your presence on some of these top sites.

VIDEO

The Benefits…


Social Media Examiner

Industry Report 2013


Before you get stuck-in…


#SMtip

Website & email marketing should be a priority


#SMtip

Social media should be integrated into your wider

marketing efforts


#SMtip

Your website should feel social and

all of the good stuff should originate there…


#SMtip

Make your blog 1st priorityBy regularly posting useful information, you’re creating a

draw to your website (plus Google likes sites to have regularly refreshed content – helps with SEO)

Aim to blog at least once a week.


#SMtip

Own your social presenceReserve your name on

everything


So this doesn’t happen…


Step 1

WHO?Who are you trying to connect

with?


Step 2

WHAT?What are they likely to want?


Determine the type of content for your website & social media

Step 2

WHERE?Determine the social sites

they are likely to use.


Step 3


Which Social Media platforms to use?


Largest social network in the world

Targeted advertising – low cost for SMB’s

9 out of 10 people are on Facebook

‘Graph Search’

50% women 50% men. Average age 34 years


‘Graph Search’


Great for creating a community of existing customers, partners, employees and ‘friends’


Second largest social media network

Targeted advertising – Promoted Tweets

1 million new users every day

Fast moving source of information with wide appeal. #hashtags connect people / group

topicsMost users have double the amount of ‘followers’ on Twitter as ‘friends’ on Facebook

49% men 51% women. Mostly 18-39 year olds.


Great for reaching new audiences, niche markets, for new business acquisition, networking, online PR, forming new partnerships.


Third largest social media network

Average age of user 28 years, 67% male - technical, engineering, web development, marketing

170 million users (5th of Facebook)

Being on Google+ impact your Google search results

It’s only going to grow! So it is beneficial to have a business page and get involved earlyStarting out? Replicate Tweets or Posts that have done well. Post to your blog.


Good for niche communities, to show your expertise, to collaborate & benefit your Google search results


You want to reach a very niche market (FB)

New business if your main focus (FB)

Time and resource is limited

These top 3 sites might not be a priority

if…You want to reach professionals

Your target audience and demographics don’t match the social network


Biggest professional network

Professionals 60% male 40% female, between 25-55 years

225 million users globally

Connect with experts in their field/ show your expertiseGet introductions to the right people

Find team members & employees

‘Networking’ – 6 degrees of separation - there is always a friend of a friend


Great for recruitment, get introduced to the right people, good for new business development – a good platform to sell yourself


Other top performing social sites

- Second largest search engine after Google

- Great for your SEO (search rankings) - Video is the most shared content on the

web- Very personable - face to face with

audience

- 3rd best social site to drive traffic to your website

- Foodies, trends, fashion, photography, hobbies- Younger 18-29 yrs

- Photography, travel, fashion, home-made/ crafts

- 18 mil users per month- Film-makers, animators, high-end show-

reels


Setting Up on

Social Media


Websites that have a great ‘social feel’Check out…neilson.co.uk

brightondigitalfestival.co.ukzerogmedia.co.uk (video

diaries)be-my-guest.com (blogs)


Examplesof well set-up profiles


Examples


Keywords in Bio

Web address & contact details prominent

Professionally branded& designed

Let people know what to expect if they follow youin ‘About’

Page/Profile


Driving trafficto your website


Awareness

Engagement

Action

People online

My beautifully presented social media funnel!


• Strong presence & branding

• Creating awareness by posting content that has wide appeal.

Awareness

Engagement

Action

People online




Awareness

Engagement

Action

People online

• Engage with followers. Ask

• questions. • Post content that

provokes a reaction – ‘Like’ ‘retweet’, ‘Share’.




Awareness

Engagement

Action

People online

• They click through to your website, purchase, sign-up to newsletters for eg. through your social media

• Engage with followers. Ask

• questions. • Post content that

provokes a reaction – ‘Like’ ‘retweet’, ‘Share’.


Awareness

Engagement

Action

#SMtip

Include links to your website & blog

wherever possible


Awareness

Engagement

Action

• Link back to a blog post

• Link back to a relevant product/ service


How to manage it all?


APP IT

UP!


Social Media Tools


Curating Content


Content goes into one Inbox/ web app

Stock up & save for laterSave links as you go, fromany device


A calendar! #SMtip


Schedule & monitor


Schedule posts & tweetsweeks in advance

Manage everythingon the go

Web browser extensions - click to Tweet/Post

Listen to conversations – track keywords in Twitter lists


Review


• Most social sites show you page analytics• Use Campaign Planner in Google to track click

throughs through Google Analytics

Analytics


#SMtip

Don’t rate your success just on the number of followers / Likes


#SMtip

Promote your social sites on other media & cross pollenate

them


How not to ‘network’…(VIDEO: Mitchell and Webb

‘Brain Surgery’)http://goo.gl/mQ3eba

- Don’t assume people want to be sold to- Customers want to be understood, not sold to

- Don’t just broadcast on social media, start a friendly conversation

- Be interesting and not salesy (80% topical 20% your business)

- Just a tap on the shoulder to let them know you’re there

http://goo.gl/mQ3eba

http://goo.gl/mQ3eba


Connect with Mary-Ann @ampleeuk

http://www.linkedin.com/in/mjohnn



Social Media Tips for Start Ups

Business

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