Social media tactical plan
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Social Media Tactical Plan An example for Small Business
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Social Media Tactical Plan Every business it is unique and special. Even if we were to talk about 4 companies that offer the same service, every single one of them has a different brand mantra and a different value proposition. Therefore every single one of them has a particular why to handle their communications. The main objective of writing a tactical plan is to make transparent and clear, what will be the objectives to accomplish in a given time and to clarify what actions are going to be taken and with what metrics are they going to be measured. By doing this our clients understand the importance of the work that is going to be done, their role and involvement and the part that the consultant is going to develop for them. Feel free to contact me so I can better understand your needs. [email protected] @cristoleon_
Transcript of Social media tactical plan
Social Media Tactical Plan An example for Small Business
Social Media Tactical Plan
This plan includes the tactical objectives to be used to accomplish the following social media goals:
1. Increase inbound leads at a low cost.
2. Expand reach of thought leadership content.
3. Engage and excite influencers current clients.
4. Better understand, identify, and engage potential buyers.
5. Increase visibility on Google searches.
6. Expand positioning of and visit of the web page or blog.
Web page…………………………………………………………………03
Social networks………………………………………………………..04
Micro blogging………………………………………………………….05
Geotagging………………………………………………………………06
Photo sharing…………………………………………………………..07
Additional notes and objectives………………………………09
Cristo Leon | Social Media Consultant | [email protected] | @cristoleon_ 2
Web page. Short term objectives:
Increase recognition
Modify design for SEO.
Include RSS button.
Include social share buttons.
Increase engagement
Encourage the use of the application X
Increase the number of visits to the Contact page.
Add RSS button.
Add social share buttons
Key metrics
• Number of visits
• Number of social shares
• Audience growth- unique and returns
• Conversions
• Subscribers
• Inbound links
• Technorati, Alltop, and other directory listings
• SEO Improvements
Cristo Leon | Social Media Consultant | [email protected] | @cristoleon_ 3
Day Week Month Hours
Social networks. Short term objectives:
Facebook Fan Page
To serve as a second channel of social engagement and as E-Commerce window
Share a mix of relevant links, engaging content, photos and polls
Make sure you promote upcoming events and create them in the events tab
2 posts per day
Engage with influencers
Key metrics
• Facebook Likes and posts
• Referring traffic.
• Photo likes.
• Comments
• Klout score.
Cristo Leon | Social Media Consultant | [email protected] | @cristoleon_ 4
Day Week Month Hours
Micro blogging. Short term objectives:
Promote content through Twitter
Segment influencers and create lists
Utilize promoted Tweets
Listen to relevant conversations
Build reputation
Key metrics
• Followers
• Mentions
• Retweets
• Retweet Reach
• Replies Reach
• Number of lists
• Social Capital--influence of Twitter followers
• Posts
• Tweeth Reach Score.
Cristo Leon | Social Media Consultant | [email protected] | @cristoleon_ 5
Day Week Month Hours
Geotaging. Short term objectives:
Foursquare
Promote location through check-ins
Segment influencers and create lists
Utilize promotions (coupons)
Build positioning
Key metrics
• Followers
• Check-ins
• Likes
• Number of lists
• Number of tips done
• Klout Score.
Cristo Leon | Social Media Consultant | [email protected] | @cristoleon_ 6
Day Week Month Hours
Photo sharing. Short term objectives:
Create boards leveraging both content and company culture
Follow other businesses, thought leaders, customers, and partners
Key metrics
• Pinterest pins and follows.
• Referring traffic.
• Photo likes.
• Comments.
External
Cristo Leon | Social Media Consultant | [email protected] | @cristoleon_ 7
Day Week Month Hours
Photo sharing. Short term objectives:
Encourage employees to share any interesting and marketing relevant photos from social marketing or sales events
Take pictures of any relevant marketing events
Utilize photo sharing sites to share images with links back to social media and core site
Facebook Photo Gallery
Pinterest boards
Key metrics
• Referrals from photo sharing sites
• Views of photos on social sites
• Pages ranking on key terms from photo sharing sites
Internal
Cristo Leon | Social Media Consultant | [email protected] | @cristoleon_ 8
Day Week Month Hours
Additional notes and objectives
Match Buyer Personas to Social Media sites, adjust strategy above to better fit personas
Train sales about better use of social media
Encourage employees to be active participants in social media.
Implement a social media strategy
SWOT Analysis
Marketing plan
Strategic planning
Create company social media policy
Social media organization
o Community manager
o Content creators.
Cristo Leon | Social Media Consultant | [email protected] | @cristoleon_ 9
Sources
Marketo. (2012). Sample social media tactical plan. [PDF Document]. Recover November 16, 2012 from www.marketo.com
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Cristo Leon | Social Media Consultant | [email protected] | @cristoleon_
