Social Media Tactical Business Action Plan
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JILLIAN HEGNA MIRANDA JAYNES MATT ALEXANDER BENTLY HAYNES Social Media Tactical Business Action Plan
description
Social Media Tactical Business Action Plan. Jillian hegna Miranda Jaynes Matt Alexander Bently Haynes. Existing Presence. Twitter ( 2,102 followers, 2,475 tweets, and 462 following) Wordpress (last updated on February 27th, 2013) Library Portal - PowerPoint PPT Presentation
Transcript of Social Media Tactical Business Action Plan
J ILLIAN HEGNAMIRANDA JAYNES MATT ALEXANDERBENTLY HAYNES
Social Media Tactical Business Action Plan
Existing Presence
Twitter (2,102 followers, 2,475 tweets, and 462 following)Wordpress (last updated on February 27th, 2013)Library Portal (includes a catalog search, news & information,
calendar, hours of operation and other resources for students)
Campus Guides(The page has a count of 1, 340 visitors)
Project Visualization
At least a 15% increase in visitors to the library
10% increase in monthly library checkouts5% increase in checkout volume (how much
each person is checking out)25+ shares, retweets, favorites etc. on social
media /month
Project Visualization
Print Ad - Takes you to the the app- Brings you to facebook and twitter- Visibility for the library - Capture student attention
Project Visualization
Twitter:At least one post per day that shows a book,
music, movie, or script that the library has available in order to expand students’ idea of what the library has available to them.
Project Visualization
App for the Library- Connect through the print ad via QR Code- Up-to-date school related info for a richer
school experience- Keeping you tapped into what is current at
the library- Multiple device functionality
