Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014...
Transcript of Social Media Success Cases...Social Media Success Cases Author KIGO_NEW Created Date 3/31/2014...
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Social Media Success Cases
Luxury Apartments
Stockholm
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Why is SM important?
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Specialized on vacation rentals
We are open to changes
We manage crisis situations
Why SM with Kigo?
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Social Media in Kigo
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luxury apartments
in Stockholm
5 accommodations
Luxury Apartments SE
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Goals
Luxury Apartments SE
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Before • No FB account
• No Twitter account
• No G+ account
Luxury Apartments SE
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Now
Luxury Apartments SE
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Our KPIs are transparent
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We know "when" to post
We study your market
and your customers
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November December January February March
Facebook 0 9 18 21 23
Twitter 0 8 17 7 17
G+ 0 5 20 29 25
We interact with people
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»FB + 23 %
»TW + 17 %
»G+ + 25%
We interact with people
From December 2013 to March 2014
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We interact with people
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November December January February March
Facebook 0 35 41 42 49
Twitter 0 56 70 75 90
G+ 0 18 25 30 36
We improve results
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»FB + 49 %
»TW + 90 %
»G+ + 36%
We improve results
From December 2013 to March 2014
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We increase web traffic
November December January February March
Facebook 0 8 38 53 41
Twitter 0 21 34 38 24
G+ 0 1 2 0 10
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We increase web traffic
From December 2013 to March 2014
»FB + 41 %
»TW + 24 %
»G+ +10 %
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How we do that
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19
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