DeCosta Social Media Success

How You Can BeSuccessful in

Social Media in 10 Minutes per Day

www.linkedin.com/kevinferrasciomalley• twitter.com/kfom • 503-567-9650 • [email protected]

Thursday, April 3, 2014

http://www.linkedin.com/kevinferrasciomalley

http://www.linkedin.com/kevinferrasciomalley

mailto:[email protected]


2Kevin Ferrrasci OʼMalley • [email protected]

twitter.com/kfom • 503-567-8650

1) Business to Business ?(b2b)

2) Business to Consumer ?(b2c)


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Question#2

Social Platform/Channels

FacebookInstagram

TwitterYouTubePinterest

FlickrGoogle+

FoursquareLinkedin


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Yes, Marketing via the Social Web is sometimes going to make us all

feel like Homer Simpson ?


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“If the young man tells his date how handsome, smart and successful he

is — that's advertising.


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If someone else tells the young woman how handsome, smart and

successful her date is — that's public relations.


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"If a young man tells his date she's intelligent, looks lovely, and is a

great conversationalist, he's saying the right things to the right person,

at the right time and that's marketing.”

S.H. Simmons


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"If a young man tells his date she's intelligent, looks lovely, and is a

great conversationalist, he's saying the right things to the right person,

at the right time and that's marketing.”

S.H. Simmons Takeaway#1


Social Media Marketing ???

9NOT Kumbaya


“Social” Media or “Social” Marketing“Social”= a return to basics


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Remember Him ?


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Social Marketing Success ?? = ??

Social Media Tools


1) Community (Who do you want to Attract?)

+

2) Good Content (RUIF: Relevant, Useful, Interesting, Fun)

-->3) Conversation/two-way (?’s)

-->4) Connection (Human to Human)

= 5) $$‘s Customers/Commerce

Social Marketing Success Model: 4 C’s

Takeaway#2


“Audience”

transform into a

“Community”

Social Marketing/FacebookSuccess Model: 4 C’s Foundation


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Step #1 Social Media Success

“Identify”

Who’s Your Target “Customer” ?

Everyone vs SomeOneShotgun vs Rifle

Customer or Person


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Step 1: IDENTIFY

Goal is to ask questions to get a robust profile on each customer type

Who is the target Audience/Customer? a) Rank Current Customers by Profitability -

decide who you want to “Clone”b) What lapsed customers can we reactivate

c) New potential customer type (s)

Describe them as completely as possible. Demographics ? Attitudes? Aspirations ?

What do we know about them ? Why are they’re buying ?



+






Takeaway#2


(image: parachute digital marketing)


Define: “CONTENT ?”

inspirational, educational, fun

Articles, Blog entries, PostsHow-to’s, Reviews,

Whitepapers, e-books, Diagrams

Freebies: contests, offersPodcasts

Slide showsScreencasting

VideosCartoons


Overall Messaging for a “Remodeling Clients” Facebook Page

Takeaway#3



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Which Social Media Platform Should I Use ?


Decided on Social Media Platform(s)

• Target Audience

• Company Marketing Goals


Learn the Tool !!!!

a) Play

b) Student


Are Your Posts Visible or Invisible ?

Takeaway#4


Fail to Adapt = Extinction


Spread-out your

Facebook Activity

new: Story Bumping (keep watch on your FB Insights)


Spread-out your Posting

5 Minutes Each

AM & Mid-day & Evening


FB SCHEDULING tool: very handy

Cool TIP


Takeaway#5


42A picture IS worth a 1,000 words


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Takeaway #6

www.PinWords.com


http://www.PinWords.com


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Takeaway #7

www.picresize.com


http://www.picresize.com

http://www.picresize.com

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Takeaway #8

www.Google.com

“images” search






TOOL TIP

www.flickr.com

advanced search


http://www.flicr.com

http://www.flicr.com

www.flickr.com/photos/doug88888


http://www.flickr.com/photos/doug88888

http://www.flickr.com/photos/doug88888

Takeaway #9

www.picmonkey.com




Learn the Tools

a) Play

b) Student


www.alltop.com

Online Magazine RackImport Stories from all kinds of Sources

“aggregation without aggravation”

What’s Happening ?

Takeaway #10


http://www.alltop.com

http://www.alltop.com

Takeaway #11

Free Pic Stitch App


If your Using Facebook You’ll Probably Need to Advertise


What business might benefit using this targeting ?


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In FB ad - AGETargeting can be a Gold Mine

Senior Portrait; College; ??Remember to Gender Split Test


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Buyer Beware: “Promote Post” The “easy way”= Good $‘s for Facebook Instead learn to use FB Ad Manager tool

X


Incredibly Powerful Targeting: e.g. customer email list


If any questions please email:

[email protected]

503-567-8650




“Respect the Context

of the room in which

you are storytelling” Gary Vaynerchuk


Content TOOL

Facebook Interest Lists


Facebook Interest Lists = great tool to enable you to easily track down other people’s good content


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Free TOOL TIP

PowerPoint

Keynote


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To See What Ads You’ve Been “Served”

https://www.facebook.com/ads/adboard/

(Hint: notice how important Images Are !)




TIP #1: Get your EMAIL Opened

Subject Line Must Create Curiosity & Wii-fm


TIP #2: Get your EMAIL Opened

SHORT Compelling Subject Line

Note: stock pre-header


It’s a Headline (NOT your Job Title)

Wii-FM (90/10)

Keywords

Pic


DeCosta Social Media Success

Business

Transcript of DeCosta Social Media Success