Social Media Strategies to Strengthen Organizational Commitment (261636635)

8/9/2019 Social Media Strategies to Strengthen Organizational Commitment (261636635)

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Collaboration and Social Media

Using Social Media to IncreaseOrganization Commitment

Adriene Nazaretian Radclife

Collaboration and Social MediaEvangelist

Ofce o the CIO Yale University

March 2015

a_radclife

Adriene Radclife

https://twitter.com/a_radcliffe

http://www.linkedin.com/pub/adriene-radcliffe/3/469/653/





Topics Covered Today

• Commitment• Factors that Drive Commitment

• Social Media Engagement and

Commitment• Resulting Infuences o Social Media

on Commitment




• Commitment• Factors that Drive Commitment



on Commitment



Commitment

“Individual commitment to a groue!ort " that is #hat ma$es a team#or$% a comany #or$% a society

#or$% a civili&ation #or$ '(!ince "om#ardi



Commitment




• Commitment• Factors $hich Drive Commitment



on Commitment



Factors $hich Drive Commitment

•Creating a workenvironment (hichemployees eel personallyconnected starts (ith

ma)ing sure they )no(and understand (hat themission vision and goalsare.




• $hen employees understand the mission/vision/ goals they can ma)e betterdecisions/ and thereore eel an increasedsense o commitment to the mission/

vision and goal“Ma$ing good decisionsis a crucial s$ill at everylevel(

*eter Druc)er

“It,s not hard to ma$edecisions once you$no# #hat you,re

values are(



• 0no( your mission and visionstatements

• "ist your goals and o#1ectives

• Relate your content/ service plans/communications to the organi%ation – Mission

– !ision

– '#1ectives2!alues

– 3oals

• Communicate Clearly

Mission

!ision

'#1ectives

3oals




M E t



• Communications planning shouldhave a social media component oryour mission/ vision/ goals ando#1ectives

• 4 plan should include speci5c – *latorms or channels or

communicating

– highlighting related content or recentupdates

– Include T6E *E'*"E (ho do it

–

Create campaigns 7 visi#le hashtags or

oc a Me a Engagement anCommitment

M E t



F u t u r e

C o m

m i t t

e d

ContentCommitted -ehavior

Social"istening 8

*articipation

Emerging

-ehavior

• Content

9mission/vision/ goals: isyour ne(

#rochure9#usiness tone 8structure:

• Social Media 7ne( telephone or chat room

channel;


M E t



Consider this< 'rgani%ations merely have a

presence on social media/ #ut people drive itand consume it;


$hat does it mean (hensomeone ollo(s you&

• I (ant to hear (hat you haveto say

• I am interested

• =ou are relevant

• =ou are (orth my time

Does your organi%ation ollo(

other organi%ations or people&

• =our CI'/ senior leaders ordirectors

• =our line managers

• =our thought leaders




• Commitment• Factors $hich Drive Commitment



on Commitment



Mission

!ision

'#1ectives

3oals

Resulting Increase in Commitment

Yale University ITS!ISI'+

Shaping the uture o =ale and higher education through rock-solid services/innovation/ technology leadership and strong community colla#oration;

MISSI'+'ur mission is to deliver the highest level of service possi#le to students/aculty/ and sta>/ and to demonstrate technology leadership that urthers the

?niversity@s mission;

!4"?ES$e aspire to 5ve core values that underlie all inormationtechnology activities at

=ale< respect/ service/ leadership/ transparency/ and 5scal responsi#ility;

*RI+CI*"ES or '-AECTI!ES ?sing these areas o ocus/ (e guide technology

decisionma)ing and service delivery or the =ale community o aculty/ sta>/ andstudents;

• Community Satisaction• Technology "eadership• Sta> Development• Fiscal Management• ock-Solid Services

T h e m e i s

! o c

k S o l i d S

e r v i c e

" S#M $ %



?niversity

Department

*ersonal

*ersonal

*rogram

*ersonal

Esta#lishe

dCredi#ility

andContent

-uildContent

-uild

Credi#ility

D' T6I

S

D' T6I

S

#cknowledgeThank 'ollow




Social Content gainscredi#ility (henauthored #y e,perts

• Treat them as

e,perts

• Responsi#le

• BI am connected tothe success

• BI am connected tothe mission

• Increased


'ur upgrade (as a

success. lin) todetails

Roc)SolidService



-rand your Department or *rogram (ith

social cues• =our (e# site is your home to content

• =our content is authoritative 9#usiness

tone:• Social content has a more casual tone

• *rominently display your social

channels2addresses on your site/ in yoursignatures and in all communications

• ?se hastags to tie mission/ vision/

goals to social content




Resulting Infuence o Social Media

• Committed• Engaged

• Conscientious

• Innovative

• 4ttentive

F u t u r

e

C o m m i t

t m e n t , , ,

, , , ,

,

Content

Consumption

Committed

-ehavior

Social*articipatio

n

Social-ehavior



Collaboration and Social Media

?sing Social Media to Increase'rgani%ation Commitment

Adriene Nazaretian Radclife

Collaboration and Social MediaEvangelist

Ofce o the CIO Yale University

March 2015

a_radclife

Adriene Radclife





Social Media Strategies to Strengthen Organizational Commitment (261636635)

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