SOCIAL MEDIA SOCIAL MEDIA STRATEGIESSTRATEGIES

Prepared By:

Sid Gandotra | @sid_gandotra

RELATIONSHIP STRATEGYRELATIONSHIP STRATEGY• A brand is no longer what a company says, it is the A brand is no longer what a company says, it is the

customers what they say about itcustomers what they say about it

• One can influence a brand by encouraging people associated One can influence a brand by encouraging people associated with itwith it

• The trend in social media is changing:The trend in social media is changing:CRM → CMRCRM → CMR

(Customer relationship management → Customer managed (Customer relationship management → Customer managed relationships)relationships)

• Get involved, listen and give more than you getGet involved, listen and give more than you get

• Accelerated Relationship ManagementAccelerated Relationship ManagementGenerosity:Generosity: One need’s to be serving, not selling One need’s to be serving, not selling

Vulnerability:Vulnerability: Be prepared to own up to mistakes. Pushes Be prepared to own up to mistakes. Pushes you beyond 100%you beyond 100%

RELATIONSHIP STRATEGY RELATIONSHIP STRATEGY (Conti.)(Conti.)

Candor:Candor: Be a part of the conversation, don’t let others Be a part of the conversation, don’t let others speak for youspeak for you

Accountability:Accountability: Able to explain and take responsibility for Able to explain and take responsibility for your actionsyour actions

• Don’t lie or fail to live up to the promiseDon’t lie or fail to live up to the promise

• Stand by your commitmentsStand by your commitments

• Make it your choice to careMake it your choice to care

UNDERSTANDING SOCIAL UNDERSTANDING SOCIAL MEDIAMEDIA

• It’s all about human psychologyIt’s all about human psychology

• Give, give, and give moreGive, give, and give more

• Create quality content, not quantityCreate quality content, not quantity

• Social proof is one of the biggest driving force in social Social proof is one of the biggest driving force in social mediamedia

• Liking matters (Can be similarities, compliments, Liking matters (Can be similarities, compliments, associations)associations)

• Great content creates authorityGreat content creates authority

KEY POINTS IN SOCIAL KEY POINTS IN SOCIAL MEDIAMEDIA

• Build brand equity using sweat equityBuild brand equity using sweat equity

Financial Equity → Labor EquityFinancial Equity → Labor Equity

• Talk and Spread the word-of-mouth advertisingTalk and Spread the word-of-mouth advertising

• Expect change, Embrace change and most importantly, take Expect change, Embrace change and most importantly, take advantage of the change.advantage of the change.

• Be passionate: Love what you do and be honest in your Be passionate: Love what you do and be honest in your approachapproach

• Be provocative: Say what isn’t said. Talk about what’s under Be provocative: Say what isn’t said. Talk about what’s under the radar.the radar.

• Lay more emphasis on people, groups that are involved and Lay more emphasis on people, groups that are involved and less emphasis on the products or services you are offeringless emphasis on the products or services you are offering

KEY POINTS IN SOCIAL KEY POINTS IN SOCIAL MEDIAMEDIA (Conti.)(Conti.)

• Be confident in what you say and what you offerBe confident in what you say and what you offer

• Influence others by keeping their interests in mindInfluence others by keeping their interests in mind

• Link them to others, and they will stay linked to youLink them to others, and they will stay linked to you

• Grab prospect’s attention in the beginningGrab prospect’s attention in the beginning

• Develop relationships first, and then sellDevelop relationships first, and then sell

• Create and build a tracking system to monitor your effortsCreate and build a tracking system to monitor your efforts

• Currency in social media is relationships and contentCurrency in social media is relationships and content

KEY POINTS IN SOCIAL KEY POINTS IN SOCIAL

MEDIAMEDIA (Conti.)(Conti.)

• Application is one of the most powerful forces when it Application is one of the most powerful forces when it comes to social media campaignscomes to social media campaigns

• Blog is the home base: Ask why, what and who Blog is the home base: Ask why, what and who

(Over 50% of blogs are abandoned in the first 90 days)(Over 50% of blogs are abandoned in the first 90 days)

• Content is KingContent is King

Educate, Entertain, Engage & EnrichEducate, Entertain, Engage & Enrich

• Visibility = OpportunityVisibility = Opportunity

• FOCUS: Follow One Course Until SuccessfulFOCUS: Follow One Course Until Successful

KEY POINTS IN SOCIAL KEY POINTS IN SOCIAL

MEDIAMEDIA (Conti.)(Conti.)

• Keywords gets you noticed in a social media platformKeywords gets you noticed in a social media platform

• Focus on one thing at a timeFocus on one thing at a time

• Listen, Respond, and ParticipateListen, Respond, and Participate

• C.H.A.R.M.C.H.A.R.M.

Captivate AttentionCaptivate Attention

Hook emotionsHook emotions

Advance trustAdvance trust

Radiate desireRadiate desire

Motivate actionMotivate action

• Business Hashtags: Business Hashtags: (#)(#) symbol before the word symbol before the word

KEY POINTS IN SOCIAL MEDIA KEY POINTS IN SOCIAL MEDIA (Conti.)(Conti.)

• Use Use Key words/phrasesKey words/phrases

• PromotePromote your content to attract readers your content to attract readers

• Focus on Focus on ProfileProfile

• Be a Be a partpart of the conversation of the conversation

• Don’t be afraid to share your secretsDon’t be afraid to share your secrets as it will lead to as it will lead to more exposure = more visibilitymore exposure = more visibility

• Target specific audienceTarget specific audience

• Social Bookmarking (Information sharing website)Social Bookmarking (Information sharing website)Digg.comDigg.comDelicious.comDelicious.comSlashdot.comSlashdot.com (IT niche) (IT niche)

ANALYTICAL TOOLS IN SOCIAL ANALYTICAL TOOLS IN SOCIAL MEDIAMEDIA

• Google Analytics ( Tracks the traffic, count, keyword Google Analytics ( Tracks the traffic, count, keyword optimization)optimization)

• Socialmeter.com ( Checks social popularity)Socialmeter.com ( Checks social popularity)

• Webslub.com (Compares site performance to others)Webslub.com (Compares site performance to others)

• Sometrics.com and StatsAdvisor.com (Tracks social advertising Sometrics.com and StatsAdvisor.com (Tracks social advertising efforts)efforts)

• Camtasia or screenflow softwares help convert power point Camtasia or screenflow softwares help convert power point presentations to video (Youtube)presentations to video (Youtube)

• Animoto.com (Automatically generates video using images)Animoto.com (Automatically generates video using images)

• AditAll.com (Web based editing and customization tools)AditAll.com (Web based editing and customization tools)

EXPANDING SOCIAL MEDIA EXPANDING SOCIAL MEDIA

• Facebook (Brings all of the three listed below together)Facebook (Brings all of the three listed below together)

• Twitter (Conversation Platform)Twitter (Conversation Platform)

• Youtube (Video Platforms with titles, tags and description)Youtube (Video Platforms with titles, tags and description)

• Linkedin (Business Platform)Linkedin (Business Platform)

FOCUS POINTS ON SOCIAL MEDIA FOCUS POINTS ON SOCIAL MEDIA WEB PORTALS WEB PORTALS (Facebook, Twitter, Linkedin)(Facebook, Twitter, Linkedin)

• Quality networkQuality network

• Quality contentQuality content

• ConsistencyConsistency

• Ask questions, send invitations and accept invitationsAsk questions, send invitations and accept invitations

• Passionate CaringPassionate Caring

• Keyword & TitleKeyword & Title

• Ask questions, respond and participateAsk questions, respond and participate

• Set a Landing tabSet a Landing tab

THANK YOU!THANK YOU!