Social media stats of the month - December
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![Page 1: Social media stats of the month - December](https://reader033.fdocuments.in/reader033/viewer/2022052617/540f00928d7f72927e8b4faf/html5/thumbnails/1.jpg)
Stats of the monthDecember 2011
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Print newspaper readers are becoming an extinct speciesLast year the equivalent of Glasgow stopped buying a national daily paper
Year on year daily newspaper sales are down 600k - this is part of a long term trend which saw the UK
print newspaper market shrink by 21% and the US by 30% between 2007-2009 (OECD)
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Trust in online media is rising at the expense of traditional media trustSocial media trust - 36% vs 33%Print newspaper trust - 34% vs 46%(OFCOM - NB, pre hacking scandals)
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Not only do more consumers now get their news online - they pay more attention to online news(% of an article read - online news / tabloid / broadsheet)
77% 57% 62%
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Media stacking means less TV ad eye balls + more running commentary on what’s being seen
20% of media time is simultaneous - 16-24 year olds in particular fit 9.5 hours of media time into 6.5
hours of actual time
Attention spans - Computer use / gaming is high,
live radio and TV is low
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When it comes to deciding what to buy - online users trust each other (For product info, 63% prefer consumer ratings, 50% a company website, 15% a company’s Facebook page)
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They may not trust your Facebook page, but they do trust the super-fans and advocates on it
Super-fans and advocates are:◦ 70% more likely to be seen as a reliable source of
information Increase conversions by 166% through content amplification and referrals
◦ Reduce the cost of overall product support by 60%◦ Are 50% more likely to create content that
influences a purchase◦ Are 83% more likely to share information
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Socially engaged customers spend more
“Customers who engage with companies over social media spend 20 percent to 40 percent more money with those companies than other customers.”
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Women - especially mothers - are increasingly social media power users
In the ‘EU5’ women aged 45-54 spend twice as long on social media as their male counterparts, and show the
second highest usage patterns overall
“Social moms” are more likely to post a status update,
comment or follow a brand
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When customers walk around in-store chances are they are looking at their phones, not the P.O.S
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The standard for replying to customers online is now as low as ten minutes
2010 - US Red Cross says the expected
response to an ‘emergency’ on social
media is an hour
2011 - Hurricane Irene, JetBlue
manages responses in an average of 11
minutes, Delta in 14