Social Media & Search Engines Presentation by Xavier Buck 17.03.2011.
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Transcript of Social Media & Search Engines Presentation by Xavier Buck 17.03.2011.
Social Media & Search Engines Presentation by Xavier Buck
17.03.2011
Today we will cover
• Social Media– Stats & Trends– Key Players– Benefits, Risks & How to
• Drive Traffic to your Website– Search engines, PPC Ads, Organic Indexation
• SEO abc, Domain, Backlinks, – Affiliate– Social Media
Unique Visitors to social media sites
Video on Facebook Stats
Social Media & Search Engines Presentation by Xavier Buck
17.03.2011
Business Benefits
• Cost effective web updates
• Greater control of your web content
• Boosted organic Google listings
• Cost reduction on printed materials
• Strengthens networked connections
• Collaborative knowledge sharing
What can it do?
• Greater access marketing materials
• Greater reach marketing materials
• Facilitates word of mouth sharing
• Enables viral sharing
• Increases repeat business
Should you & what are the Risks
• Not enough followers / friends harm your brand• Globalisation of information moving faster than
you can.• Uncontrolled and inappropriate pro-active posts
(Chose your advocates carefully)• Inefficient reactive posts• Inability to identify and react to key stakeholders
Paid Search “PPC” Top and Right
Pay Per Click the fastest, most measurable way to drive traffic to your website
Search Engine
Optimization “SEO”
72% of People prefer to click on the ‘free’ or ‘natural’ search results
Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at
www.Facebook.com/DolphinEncounters
• Build it , by thinking in Keyword•Domain Name• Content• Backlinks• Drive traffic (Search, Affiliate, Social)• Create a ‘relationship’• RSS, Social Media, Facebook Likes
Conclusion on How to Benefit from Search Engines and Social Media
Tip: Domain Name & BacklinksKeyword Domain Name (analyze what people search for and get the domain)Backlink Structure (use your industry keywords in Backlinks)
Tip: ToolsFind out how people search!https://adwords.google.com/select/KeywordToolExternalhttp://SEMRUSH.com
See if domain available (primary or secondary market)http://Domaintools.comhttp://sedo.com
Check your international Google ranking via http://SEMRUSH.com
Tip: BooksRework (author: Jason Fried & David Heinemeier Hansson)Marketing in the Age of Google (Vanessa Fox)
“ Don't add technology to the way you do things; Change the way you do things when you see what the technology can do. ”
Thank you
Presentation available under: http://bit.ly/xbuck17
Xavier Buck [email protected] xavierbuck.com