Social Media Roadmap

Engage, Plan, Measure(Checking the Oil!)

By Rose Fields

Social Media Goals

• Brand Awareness

• Attract New Customer Traffic

• Support Sales

• Engaging with Your Customers

Check-up Questions

• What are your goals?

• What social media platforms are you using?

List Building

• How are you doing?

• Are you getting the number of fans/followers you anticipated

• Getting more or less?

• What is working for you?

Engagement

• Are you getting engagement on your platforms?

• Tips you can share?

Content

• Have you created a social media calendar?

• Are you posting on a regular schedule?

Analytics

• Are you using your insights andanalytics?

• How are you using them?

• Are you using them on all your social media platforms?

• Based on your analytics do you feel you’re reachingyour social media goals?

70-20-10 Rule

• Do you remember this rule?70% of your content should focus on the needs of yourcustomers.

20% focuses on content curationor other people’s content.

10% is where you focus on promoting your business.

• Are you following it?

Scheduling

• Are you using any scheduling tools?

• Which ones?

Questions

• What questions do you havefor me?

• Resources I can provide you?

• Anything else I can do to helpyou grow your social mediapresence?