Social Media Report - Infant Care August - September 2016

Infant Careon Social MediaAug 1st – Sept 30th 2016

Infant Care : Social Media Report

This Report looks at how

Infant Care Brandsperformed on Social Media between

Aug 01, 2016 - Sep 30, 2016

Comparison of

“Infant Care"Facebook Pages

Aug 01, 2016 - Sep 30, 2016

Philips Avent had the largest fan base of 2,724,139 while Munchkin showed the highest fan growth of 6.05%.

-12.0%

-10.0%

-8.0%

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

Gro

wth

%

Number of Fans

Nuk-USA Medela Dr Brown Baby Tommee Tippee North America(US) Munchkin nubyusa Philips Avent MAM USA

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Philips Avent MAM USA Tommee Tippee

North America(US)

Medela nubyusa Munchkin Dr Brown Baby Nuk-USA

France Egypt United States Countries < 2% Mexico Argentina Spain Turkey Other Countries United Kingdom

Fans - Geography

Nuby USA had the highest PTAT of 12.30% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Nuk-USA Dr Brown Baby Medela Tommee Tippee North America(US) Munchkin nubyusa Philips Avent MAM USA

Conversations

Nuby USA published the greatest number of posts (182) and had the highest average engagement, with a score of 896.

0 20 40 60 80 100 120 140 160 180 200

0 100 200 300 400 500 600 700 800 900 1000

Nuk-USA

Medela

Dr Brown Baby

Tommee Tippee

North…

Munchkin

nubyusa

Philips Avent

MAM USA

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Nuby USA received the most number of Likes (66,904), the most number of Comments (17,820) and the most number of

Shares (51,593).

0K 10K 20K 30K 40K 50K 60K 70K 80K

Nuk-USA

Dr Brown Baby

Medela

Tommee Tippee North America(US)

Munchkin

nubyusa

Philips Avent

MAM USA

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsMAM USA

29-SEP-16, THU 12:35PM

Two of the most emotional moments of

parenthood for parents of more than one

happen when your second ..

ENGMT. LIKES COMMENTS SHARES

1,000 25,832 2,576 5,417

Medela

27-SEP-16, TUE 9:20AM

Breastfeeding isn't always as pretty and

glowy as the latest celebrity ""brelfie""

makes it look. In ..

nubyusa

15-SEP-16, THU 9:00PM

#Truth


1,000 10,025 1,309 924


1,000 1,242 24 1,789

http://www.facebook.com/125392205034/posts/10157477890395035



Most Engaging Brand Postsnubyusa

12-SEP-16, MON 10:17AM

The struggle is real! ????

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 565 176 1,887 Positive

Medela

04-SEP-16, SUN 10:14AM

Hey, mama. Remember to breathe. And

remember to love yourself.

nubyusa

23-AUG-16, TUE 10:37AM

Truth!! ????????


1,000 10,568 83 2,183 Positive


1,000 1,602 171 3,221 Positive




Munchkin's Facebook Page saw the highest number of Fan posts (280).

0 50 100 150 200 250 300

Nuk-USA

Medela

Dr Brown Baby


Munchkin

nubyusa

Philips Avent

MAM USA

Number of Fan Posts

Fan Posts

Munchkin received the highest percentage of Positive Sentiment (64.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Nuk-USA

Medela

Dr Brown Baby


Munchkin

nubyusa

Philips Avent

MAM USA

Negative Neutral Positive

Sentiment Analysis

Nuk-USA responded to the highest percentage of Fan posts (90.32%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

0 500 1000 1500 2000 2500

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Nuk-USA Medela Dr Brown Baby Tommee Tippee North America(US) Munchkin nubyusa Philips Avent MAM USA

Brand Responses

Nuby USA published the most with 182 posts.

10%

15%

10%

7%

4%10%

40%

4%

MAM USA Munchkin Medela Dr Brown Baby Philips Avent Tommee Tippee North America(US) nubyusa Nuk-USA

Share Of Voice – Volume of Posts

Nuby USA received the largest volume of Likes (66,904).

13%

13%

18%

15%

8%

3%

29%

1%


Share Of Voice – Likes

Nuby USA received the largest volume of Comments (17,820).

15%

15%

8%

5%

6%6%

43%

2%


Share Of Voice – Comments

Nuby USA received the largest volume of Shares (51,593).

8%

16%

7%

3%

2%1%

63%


Share Of Voice – Shares

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Social Media Report - Infant Care August - September 2016

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Transcript of Social Media Report - Infant Care August - September 2016