Infant Milk Formula in China - Wildfire - August 2013
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The white paper attempts to make an overview of the Infant Milk Formula (IMF) industry in China. We use both public and our own data, and analyze conversations on Chinese social media platforms to gain insights in terms of drivers to consume, brand and origin associations, competitive landscape, key concerns and trends.
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http://www.bloomberg.com/news/2013-07-08/danone-to-cut-china-infant-formula-prices-by-up-to-20-.html