Social Media Report - Hospitality September 1st - October 31st 2016

Hospitality Brandson Social MediaSept 1st – Oct 31st 2016

Hospitality: Social Media Report

This Report looks at how

Hospitality Brandsperformed on Social Media between

Sept 1st – Oct 31st 2016

Marriott Hotels & Resorts had the largest fan base of 2,374,944 while Four Seasons Hotels and Resorts showed the highest fan growth of 7.14%.

80,000K 100,000K 120,000K 140,000K 160,000K 180,000K 200,000K 220,000K0.0%

0.1%

0.2%

0.3%

0.4%

0.5%InterContinental Hotels & Resorts Marriott Hotels & Resorts AccorhotelsStarwood Hotels & Resorts Hilton Hotels & Resorts HyattFairmont Hotels & Resorts Loews Hotels Four Seasons Hotels and ResortsOmni Hotels Shangri-La Hotels and Resorts Wyndham Hotels and Resorts

Number of Fans

Gro

wth

%Fans

0%10%20%30%40%50%60%70%80%90%

100%

United States Philippines Countries < 2% Taiwan Saudi ArabiaBrazil Indonesia Turkey Other Countries India

Fans - Geography

Four Seasons Hotels and Resorts had the highest PTAT of 25.30% as a percentage of its average number of Fans during this time period.

1,000,000K 1,200,000K 1,400,000K 1,600,000K 1,800,000K 2,000,000K 2,200,000K 2,400,000K0.0%

0.1%

0.2%

0.3%

0.4%

0.5%

InterContinental Hotels & Resorts Accorhotels Marriott Hotels & Resorts Starwood Hotels & ResortsHilton Hotels & Resorts Hyatt Loews Hotels Fairmont Hotels & ResortsFour Seasons Hotels and Resorts Omni Hotels Wyndham Hotels and Resorts Shangri-La Hotels and Resorts

Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

Shangri-La Hotels and Resorts published the greatest number of posts (105). Four Seasons Hotels and Resorts had the highest average engagement, with a score of 1,000.

InterContinental Hotels & Resorts

Accorhotels

Hilton Hotels & Resorts

Fairmont Hotels & Resorts

Four Seasons Hotels and Resorts

Shangri-La Hotels and Resorts

0 200 400 600 800 1000 1200

0 20 40 60 80 100 120

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

Most Engaging Brand PostsFour Seasons Hotels

and Resorts

29-OCT-16, SAT 2:45PM

Create memories that last a lifetime with Four Seasons Extraordinary Experiences. http://bit.ly/FSEx ..

NO IMAGE

ENGMT. LIKES COMMENTS SHARES

1,000 75,510 65 142


25-OCT-16, TUE 12:19PM

Witness the beauty of Hawaii through the thrilling adventures of travellers dan&moore and Mitch Oate ..

NO IMAGE


24-OCT-16, MON 2:00PM

You can discover a new city while enjoying the comforts of home with Four Seasons Residential Rental ..

NO IMAGE


1,000 55,742 101 422


1,000 82,058 143 338

http://www.facebook.com/106280431030/posts/10154558365696031



Most Engaging Brand PostsFour Seasons Hotels

and Resorts

17-OCT-16, MON 10:04AM

Introducing #FourSeasons Hotel Kuwait at Burj Alshaya, an urban resort oasis in the heart of downtow ..

NO IMAGE


1,000 113,416 363 630


14-OCT-16, FRI 11:54AM

Now open, Four Seasons Hotel Kyoto is a modern sanctuary located in Japan's ancient temple district. ..

NO IMAGE


13-OCT-16, THU 1:51PM

A reinvention of the legendary private club of years past, Four Seasons Hotel at The Surf Club is no ..

NO IMAGE


1,000 67,432 98 193


1,000 69,972 77 227




Hilton Hotels & Resorts's Facebook Page saw the highest number of Fan posts (400).

InterContinental Hotels & ResortsMarriott Hotels & Resorts

AccorhotelsStarwood Hotels & Resorts

Hilton Hotels & ResortsHyatt

Fairmont Hotels & ResortsLoews Hotels

Four Seasons Hotels and ResortsOmni Hotels

Shangri-La Hotels and ResortsWyndham Hotels and Resorts

0 50 100 150 200 250 300 350 400 450Number of Fan Posts

Fan Posts

Fairmont Hotels & Resorts received the highest percentage of Positive Sentiment (51.00%).

InterContinental Hotels & Resorts

Marriott Hotels & Resorts

Accorhotels

Starwood Hotels & Resorts

Hilton Hotels & Resorts

Hyatt

Fairmont Hotels & Resorts


Omni Hotels

Shangri-La Hotels and Resorts

Wyndham Hotels and Resorts

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Sentiment Analysis

Marriott Hotels & Resorts responded to the highest percentage of Fan posts (39.55%).

100 120 140 160 180 200 220 240 2600.0%

5.0%

10.0%

15.0%

20.0%

25.0%

InterContinental Hotels & Resorts Marriott Hotels & Resorts Accorhotels Starwood Hotels & ResortsHilton Hotels & Resorts Hyatt Fairmont Hotels & Resorts Four Seasons Hotels and ResortsOmni Hotels Shangri-La Hotels and Resorts Wyndham Hotels and Resorts

Average Response Time (mins)

% o

f Fa

n Po

sts

Bran

d Re

spon

ded

toBrand Responses

Shangri-La Hotels and Resorts published the most with 105 posts.

1% 3%

13%

7%

7%

10%

12%

19%

19%

5%

3%

Starwood Hotels & Resorts Marriott Hotels & Resorts Omni Hotels Hyatt Loews HotelsHilton Hotels & Resorts Wyndham Hotels and Resorts Four Seasons Hotels and Resorts Shangri-La Hotels and Resorts AccorhotelsFairmont Hotels & Resorts InterContinental Hotels & Resorts

Share Of Voice – Volume of Posts

Four Seasons Hotels and Resorts received the largest volume of Likes (1,538,515).

0% 0% 0% 0% 0% 1%

95%

2%0% 1% 0%

Starwood Hotels & Resorts Marriott Hotels & Resorts Omni Hotels HyattLoews Hotels Hilton Hotels & Resorts Wyndham Hotels and Resorts Four Seasons Hotels and ResortsShangri-La Hotels and Resorts Accorhotels Fairmont Hotels & Resorts InterContinental Hotels & Resorts

Share Of Voice – Likes

Four Seasons Hotels and Resorts received the largest volume of Comments (3,962).

3%

5%4%

8%1%

6%

56%

6%

1% 11%

1%


Share Of Voice – Comments

Four Seasons Hotels and Resorts received the largest volume of Shares (12,689).

11% 3%

5% 2%0%

4%

62%

7%

1%5%

1%


Share Of Voice – Shares

During this time period, ESCAPE TO SOMEWHERE EXTRAORDINARY was the most engaging run by Four Seasons Hotels and Resorts. Hilton Hotels & Resorts published the most (3) in its Halloween 2016 campaign.

NO DATA(InterContinental Hotels & Resorts)

NO DATA(Accorhotels)

Halloween 2016(Hilton Hotels & Resorts)

NO DATA(Fairmont Hotels & Resorts)

ESCAPE TO SOMEWHERE EXTRAORDINARY(Four Seasons Hotels and Resorts)

NO DATA(Shangri-La Hotels and Resorts)

0 20 40 60 80 100 120 140 160 180 200

0 0.5 1 1.5 2 2.5 3 3.5

posts dummy eng dummy

Engagement Score

Number of Posts

Campaign Comparison

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Social Media Report - Hospitality September 1st - October 31st 2016

Social Media

Transcript of Social Media Report - Hospitality September 1st - October 31st 2016