Social Media Promotion in 5 Easy Steps

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Mary Joyce Blue Ridge Youth Workers Summit September 2013 Social Media Promotion in 5 Easy Steps SLiCMobS

description

Just like the title says: schedule, listen, connect, mobilize, save the "starter"

Transcript of Social Media Promotion in 5 Easy Steps

Page 1: Social Media Promotion in 5 Easy Steps

Mary JoyceBlue Ridge Youth Workers SummitSeptember 2013

Social Media Promotionin 5 Easy Steps

SLiCMobS

Page 2: Social Media Promotion in 5 Easy Steps

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com

Page 3: Social Media Promotion in 5 Easy Steps

Remember this 1 thing

Use social media

to build relationships

with people online.

(and do the same for them.)

Then ask them to to help you share

your work

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1. Schedule15 minutes a day

When will you do your promotion

work?

1st thing in the morning

after lunch

whenever you check your personal accounts

Page 5: Social Media Promotion in 5 Easy Steps

2. ListenFind audience influencers

Who do youth in your area listen to online?

Kids already in the

program

Local entertainers

Local radio and TV personalities

Page 6: Social Media Promotion in 5 Easy Steps

3. ConnectShare influencer content...

How to connect online?

Friend and like

Follow and retweet

Comment

Share

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4. Mobilize...so they’ll share your content.

What’s your “ask”?

Retweet an event

Share link to an activity sign-up page

Share Y photos or video with their

audience

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5. Save the “Starter”

What is sourdough “starter”?

Images: Flickr/bakercourt

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5. Save the “Starter”

Why do bakers save the starter?

Images: Flickr/interchangeableparts

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5. Save the “Starter”... so next time is easier.

How will you save the social media starter?

Follow/friend all people who share

your content

Say “thanks!”

Save the email addresses in a Google Doc

Mark friendly blogs with browser bookmarks

Page 11: Social Media Promotion in 5 Easy Steps

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com

Page 12: Social Media Promotion in 5 Easy Steps

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

SLiCMobS

Page 13: Social Media Promotion in 5 Easy Steps

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

Page 14: Social Media Promotion in 5 Easy Steps

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

SLiCMobS

Page 15: Social Media Promotion in 5 Easy Steps

SLiCMobsSocial Media Promotion

thanks!

slides here

Come to the break-out session to work on your own social media promotion plan.

Mary Joycewww.meta-activism.org