Social Media Promotion in 5 Easy Steps
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Transcript of Social Media Promotion in 5 Easy Steps
Mary JoyceBlue Ridge Youth Workers SummitSeptember 2013
Social Media Promotionin 5 Easy Steps
SLiCMobS
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the “Starter”
Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com
Remember this 1 thing
Use social media
to build relationships
with people online.
(and do the same for them.)
Then ask them to to help you share
your work
1. Schedule15 minutes a day
When will you do your promotion
work?
1st thing in the morning
after lunch
whenever you check your personal accounts
2. ListenFind audience influencers
Who do youth in your area listen to online?
Kids already in the
program
Local entertainers
Local radio and TV personalities
3. ConnectShare influencer content...
How to connect online?
Friend and like
Follow and retweet
Comment
Share
4. Mobilize...so they’ll share your content.
What’s your “ask”?
Retweet an event
Share link to an activity sign-up page
Share Y photos or video with their
audience
5. Save the “Starter”
What is sourdough “starter”?
Images: Flickr/bakercourt
5. Save the “Starter”
Why do bakers save the starter?
Images: Flickr/interchangeableparts
5. Save the “Starter”... so next time is easier.
How will you save the social media starter?
Follow/friend all people who share
your content
Say “thanks!”
Save the email addresses in a Google Doc
Mark friendly blogs with browser bookmarks
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the “Starter”
Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the “Starter”
SLiCMobS
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the “Starter”
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the “Starter”
SLiCMobS
SLiCMobsSocial Media Promotion
thanks!
slides here
Come to the break-out session to work on your own social media promotion plan.
Mary Joycewww.meta-activism.org