Social media presentation_July_10_Sweetnam
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Army Social Media: harnessing the power of networked communications
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Transcript of Social media presentation_July_10_Sweetnam
Army Social Media: harnessing the power of networked
communications
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Overview Are you there? What is social media? Why the Army is there Background / DoD social media policy Social media strategy Where the services are / where we are How the Army does social media / what you
can do
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Are you there?Be in the space
Test drive. Even if it’s just for your own awareness, join social networking sites to see what they are all about.
Social media spaces. They are increasingly becoming a way to connect – personally and professionally.
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What is social media?Social Networking
– Facebook– MySpace– Friendster
Content sharing -You Tube -Flickr -Vimeo -Photobucket
Collaborating/ knowledge sharing -Wikis -Message boards -Forums-Podcasts
Blogging -Blogger -Wordpress -Tumblr -Twitter (micro-blogging)
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Why we are there1. Be present and relevant
2. Adapt our culture to accept social media as an enduring and effective source of information and place to communicate (access at work, real time, broad involvement at all levels).
3. Integrate social media into our training and education programs:
• DINFOS, CGSC, SSC, SMA, PCC, EXCOM• Officer and NCO education system• Unit level training and education for Soldiers
4. Establish the institutional organizations and resourcing to sustain our effort and compete at meaningful speeds and scales.
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Why we are there If we aren’t there, someone else is, and they are speaking for us Establish a dialogue Adds a human dimension / personality to the communication
process Unfiltered and immediate dissemination It’s where people get
their information
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Social Media by the numbers
Over 80 percent of Americans use social media tools and Web sites monthly
Social networking is now the #1 activity on the web
• Twitter: 27 Million users in October 2009• Facebook: 400 million users• You Tube: 924 million unique visitors each year
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Policy
Education We need to educate our Soldiers about the appropriate use of social networking sites
RegulationThe two policies that apply to social networking today are Operations Security, and the Uniform Code of Military Justice
vs.
DTM 09-026• The Department of Defense Policy on social
networking:– NIPRNET configured to allow access to social
media– Restrictions should be temporary and
commensurate with risk– Agencies outside of public affairs may use social
media in an official capacity, but must coordinate with public affairs/operations security staff
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Where the Services are
As of 12 July 2010
Services Social Media Comparison
Army Marines Air Force Coast Guard
Navy DoDPentagon Channel
Facebook 327,456 fans
419,853 fans
90,881 fans
19,020 fans
155,795 fans
37,232 fans
You Tube 284,448channel views
89,678channelviews
112,183channel
views
283,594channel
views
17,866channelviews
36,478 channel views
Twitter 33,329 followers
13,663followers
10,510followers
4,966followers
11,750followers
8,342followers
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Where we are
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Across the Army there
are more than 330
official social media sites
Facebook; ~150
Flickr; ~ 63
Twitter; ~ 80
YouTube; ~ 40
Helps with strength in
numbers / sharing of
best practices
Where we are
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More than 400 million active users
4 million users become fans of pages each day
Average user spends 55 mins / day on Facebook
Largest demographic: 18-24
Fastest growing demographic: 35-54
Army has more than 310,000 fans
What the Army does on Facebook
Provides a virtual place to gather
Hosts live chat with fans
Allows audience to help each other
News feeds direct to fans each day
Ask questions, e.g., Don’t Ask, Don’t Tell
Facebook WWW.FACEBOOK.COM/USARMY
Where we are
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TwitterWWW.TWITTER.COM/USARMY
Twitter is a micro-blogging tool that updates in 140 characters or less. Updates are referred to as “tweets” Army has more than 32,000 followers
Where we are
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FlickrWWW.FLICKR.COM/PHOTOS/SOLDIERSMEDIA CENTER
Flickr is an online photo management sharing application
About 5,762 photos are uploaded per minute
View, comment, favorite, share and upload your photos
Allows individuals to use and share official U.S. Army images
* Army has posted more than 5,000 photos
Where we are
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YouTube is the #1 most popular video-sharing Web site
Watch, comment and share video clips
You Tube is the 2nd largest search engine, next to Google.
Army has posted more than 2,000 videos so far.
YouTubeWWW.YOUTUBE.COM/SOLDIERSMEDIACENTER
Where we are
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Army.mil
Flickr
YouTube
ArmyLive Blog
Using social media to tell a story
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Online etiquette – 5 things you should know
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OPSEC applies online too• Names/photographs of important
people• Present and future U.S. capabilities• Meetings of top officials• News about U.S. diplomacy• U.S. positions• Important government places• Information about military facilities:
– - Location– - Units– - Weapons used– - Fortifications & tunnels– - Amount of lighting– - Exterior size and shape– - Number of soldiers & officers
• - Ammunition depot locations• - Leave policies• - Brigades and names of companies• - Degree & speed of mobilization
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Remember UCMJ in online interactions
Got a bone to pick? Hate your boss and your job?
Save it for your memoirs.
Do you have photos of yourself in uniform on your Facebook profile? Think about how your status messages reflect upon the Army.
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Stay in your lane
If you’re not the expert on a military topic, don’t comment like you are. Keep in mind: reporters can quote online interactions.
Stay in
your lanet
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What you say online doesn’t stay online
Status messages or posts, particularly as they pertain to your chain of command or coworkers, can have real life repercussions
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Talk to your familyEducate your spouse and family members on OPSEC, and PII.
Basic tips for social media include:
-Don’t friend anyone you don’t know on Facebook or social networking platforms
-Don’t post deployment information, when you’re going on vacation or when your spouse/parent will be away.
-Know how to set your privacy settings, and use them.
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Contact / slideshare infoMAJ Juanita [email protected]
SSG Dale [email protected]
Slide share site: http://www.slideshare.net/usarmysocialmediaPresentations & Best practices
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