10 TANGIBLE TIPSFOR SOCIAL MEDIA SUCCESS

Justin Williams sketchbookLA

"We don't have a choice on whether we do social media, the question is how well we do it."

-Erik Qualman

OPTIMIZING YOUR PROFILE

+EFFECTIVE MESSAGING

Today’s focus...

FACEBOOK

THE PROFILE PICTURE

• Greater height than width

• Clear square for your logo, which is also used as your thumbnail

• Facebook allows 200px wide by 600px tall - use all of this real estate to your advantage

For Fan Pages

OPTIMIZED

NOT OPTIMIZED

THE COVER PHOTOa new Facebook feature

Use the space on your cover photo to creatively promote you and your brand

THE COVER PHOTO

• What else do you want your friends to instantly know about you upon viewing your profile?

• Size: 850px wide by 315px tall

• Optimize photo size to avoid auto-resizing

COMMUNICATION DESIGNER

WEB DESIGNER

PHOTOGRAPHER

ALWAYS POST A PHOTO

• Facebook has become more visual than ever

• Posts are more likely to be seen when a photo is attached

• Allows for editing later

ALWAYS POST A PHOTO

vs.

BIT.LY EVERY LINK

BIT.LY EVERY LINK

• Track how many users clicked your content

• Obtain a second metric besides “likes” and comments

• Easily compare w/ graphs and charts from different links

POST FORMULA[IMAGE] + [MESSAGE] + [CALL TO ACTION] + [LINK]

[IMAGE] + [MESSAGE] + [CALL TO ACTION] + [LINK]

POST OFTEN, BUT NOT TOO OFTEN

• Post 3 - 5x per week

• More than once per day is annoying

• Consistency is key -- choose posting frequency and stick to it.

INTERNAL LIKINGAll team members should “like” every post immediately.

This tricks Facebook’s algorithm into making your post appear in the stream quickly.

INTEREST-BASED LISTS

• What do you want to share? NOT What do you want to hide?

• What does your audience want to know? NOT What do you want to tell them?

• When info is more targeted, engagement increases

PLAN AHEAD - TELL A STORY

• Plan ahead to account for holidays, events, award shows, etc. and tell a cohesive story.

• Write a schedule in a spreadsheet

• Always leave room to improvise

TWITTER

The biggest mistake we see when companies first hit Twitter is they think about it as a channel to push out information.

-Tim O’Reilly

START BY LISTENING

THE LISTENING SEARCHExtremely Valuable - Widely Underused

THE LISTENING SEARCHSearch for key words relevant to what you offer

THE LISTENING SEARCH

THE RESPONSE

BE PERSONABLE AND REAL

• Twitter is not an advertisement, it’s a conversation

• People relate to conversation, not ads or broadcasts

• TEST: Would you send this tweet via SMS?

• Don’t instantly go “in for the kill” -- wait at least 3 tweets before pitching your brand

SUMMARY

• Utilize all of your profile’s screen real estate

• Include a photo with every post

• Bit.ly every link for more tracking info

• Follow the posting formula: [image] + [message] + [call to action] + [link]

• Post consistently 3-5x per week

SUMMARY

• Create interest-based lists to target your posts

• Plan ahead to tell a story

• Use Twitter advanced search to listen to your audience

•Would you send this as an SMS? If not, don't tweet

• Send at least 3 tweets before pitching your brand

JUSTIN WILLIAMS

Justin.Williams@sketchbookLA.com

facebook.com/justin.m.williams

@thisjustin_

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