Brand & Reputation Management Luke Williams, RT Media.

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Brand & Reputation Management Luke Williams, RT Media

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Transcript of Brand & Reputation Management Luke Williams, RT Media.

Page 1: Brand & Reputation Management Luke Williams, RT Media.

Brand & Reputation Management

Luke Williams, RT Media

Page 2: Brand & Reputation Management Luke Williams, RT Media.

It's all about Risk

Page 3: Brand & Reputation Management Luke Williams, RT Media.

Risks Association to a “poor quality” event Low attendance Negative event feedback Poor communication “Good but not magical”

Page 4: Brand & Reputation Management Luke Williams, RT Media.

Smarter Communication

Page 5: Brand & Reputation Management Luke Williams, RT Media.

Smarter Communication Consistent messages from all staff Incident handling Good quality information Customer service

Page 6: Brand & Reputation Management Luke Williams, RT Media.

Add the Magic

Page 7: Brand & Reputation Management Luke Williams, RT Media.

Add the Magic Behind the scenes Expanding the discussion Capture unexpected moments Amplify good noises

Page 8: Brand & Reputation Management Luke Williams, RT Media.

Brand Love

Page 9: Brand & Reputation Management Luke Williams, RT Media.

Brand Love Trusted Desired Understood Valued

Page 10: Brand & Reputation Management Luke Williams, RT Media.

Sharing the love

Page 11: Brand & Reputation Management Luke Williams, RT Media.

Six Magic Tricks Publicize the social & online content

Follow speakers & leverage their network

Create a twitter list of attendees/speakers

Post pictures, RT things & blog posts

Schedule updates & link to information

Equivalent support costs (ROI) £10?

Page 12: Brand & Reputation Management Luke Williams, RT Media.

Thank You!

@alukeonlife / @RT_media#LiveTech

Illustrations © RT Media

Photos used under CC license from Flickr:

Risk – ScottHamlin / Phone – Esparta / Magic – HoyvinMayvin


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 · The Episcopal Church in Jerusalem and the Middle East 46 ... (the Rt Rev Andrew Curnow) • Brisbane ... up their cross daily and follow me’ (Luke 9.23).

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Reading Plan 6 months - Clover Sitesstorage.cloversites.com/lenexachristiancenter... · Luke 11:37-12:12 Luke 12:13-59 Luke 13:1-35 Luke 14:1-35 Luke 15:1-32 Luke 16:1-31 Luke 17:1-37

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