Bravely Navigate the New Media Landscape

www.communitymediaworkshop.org

Connecting the Community with Media, the Workshop promotes news that matters!

social media

It’s kind of like…

creating a plan of action

developing a social media

policy & plan

online communications strategy

social media plan

elements of a social media plan…audience

measurable goals

analysis of media landscape

desired outcomes – what is to be changed?

messaging and framing

defined content & conversations

tactics

resources needed

Goals, Audience, Messages, Tools,

Outcomes

GoalsInform

educatepersuade

appeal to emotions

Audienceimpact audience

influencersgate keepersopposition

Messageconsistent

flexibletimelydirect

Outcomesproblem

internal & external changesposition

authority

Tools

social media policy

a social media policy defines and sets guidelines for…who is communicating online

what is to be communicated

how and where organizational messages are communicated

what is NOT to be communicated

demonstrating and strengthening the organizational voice,it’s values and over all brand

Preventing communications crisis or procedures for handling crisis

much more…

Blogs, Facebook, Twitter, Dashboards,

Youtube & Other Tactics

Blogsgoals

contentstyle & voice

build authority

What you should be doing with your Blog

1. Read other blogs and link2. Respond to other blogs or comment3. Create conversations based on four basic

goals

4. Be inclusive5. Share your posts across platforms

6. Be timely and always appropriately tag and categorize your stories

Facebookadministrationprivacy settings

community platformpush & pull

What you should be doing on Facebook

1. Allow more then one administrator

2. Open the space to your fans3. Create unique experiences for your fans

4. Use Facebook Ads & other tools5. Introduce and provide context to content

you share

6. Communicate visually

TwitterListen & monitor

Tweet speaks to allFollow & share

Immediate & wide

What you should be doing on Twitter

1. Create a personable avatar and profile

2. Use hashtags but make them short

3. Search, Listen & Follow4. Retweet relevant tweets to your followers

5. Always reply to tweets directed to you

6. Create lists

listeningand monitoring

participatingin conversations

generating buzz

creating andsharing multimedia content

nurturinga community

tools

time

push + pull = control

Listen & MonitoringUnderstanding your audience

Identifying new and emerging audiences

Understand trendsKeeping informed and educated

Influencing & AuthorityQuality & quantity of conversations

Consistency of conversationsNurturing relationships

Generating BuzzCampaign specific

Getting supporters involvedSpeak to your audiences but target their

friendsBe visible and lead people to a destination

Nurturing a CommunitySustaining buzz

Finding a platform and opening communications

Listen, respond and engage with the community

Allow members to take leadership and initiative

Q + A

Bravely Navigate the New Media Landscape

www.communitymediaworkshop.org