Social Media Platforms - PTC-SCptc-sc.org/wp-content/uploads/Effective-Recruitment... ·...
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8/26/2016 1 Effective Recruitment Social Media Strategies City of Los Angeles Personnel Department Employment Services Section: Orlando Lepe & Sabeena Ghani Facebook Twitter Instagram LinkedIn City of Los Angeles CityLAJobs YouTube GoAnimate Tutorial Videos Yelp Google+ Social Media Platforms What do we Post? New Job Openings Job Closing Continuous Job Openings Introduction to the City Bureaus Departments Personnel Department FAQ Examining Process Interview Questions Videos GoAnimate Videos Recruitment Events
Transcript of Social Media Platforms - PTC-SCptc-sc.org/wp-content/uploads/Effective-Recruitment... ·...
8/26/2016
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Effective Recruitment Social Media Strategies
City of Los Angeles Personnel Department Employment Services Section: Orlando Lepe & Sabeena Ghani
Facebook Twitter Instagram LinkedIn City of Los Angeles CityLAJobs
YouTube GoAnimate Tutorial Videos Yelp Google+
Social Media Platforms
What do we Post?
New Job Openings Job Closing
Continuous Job Openings
Introduction to the City Bureaus Departments
Personnel Department FAQ Examining Process Interview
Questions Videos
GoAnimate Videos Recruitment Events
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Job Opening Post
Social Media Postings
Infographics: Piktochart
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• 1.71 billion users each month
• Schedule out posts on account page
• Mobile friendly
• Post on Associations or Organizations Facebook Page to:
• Like
• Share
Facebook Post
Facebook Post Details
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Facebook Post Analytics
• 313 million monthly active users
• #Hashtags
• Tweeting jobs to other agencies or target market associations
• Follow Real-Time Marketing Trends (RTM)
Post
Twitter Layout
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#Hashtag
Retweets
Twitter Analytics
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Twitter Analytics: Tweetreach
Map of Twitter Followers: Followerwonk
Twitter Timings: Followerwonk
Changes Everyday: No Set Time
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Hootsuite
• Free up to 3 accounts
• Schedule out postings
• Social media platforms:
• Gives best time for posting
CityLAJobs Instagram
• 500 million monthly active users
• Variety posts:
• Job openings
• Recruitment info
• City views
• LA Architecture
• Repost: • @Lamayorsoffice
• @JoinLAFD
Instagram: Creating a Post
Tag People/LocationTag People/Location
Text
Accounts
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Instagram: Best Time to Post
1 p.m.
Instagram: Latergram
• 30 free posts per month
• Schedule out posting
• Download app to publish post
• Save time with captions and #hashtags
LinkedIn Page: City of Los Angeles
• Post only Civil Service positions
• Easy to post
• Analytics provided on account
24,782 Followers
Showcase Page
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LinkedIn Post: Friday Job Openings
What we see
LinkedIn: User Click on Post
LinkedIn: CityLAJobs Showcase Page
• Post the following:
• Continuous Exams
• Recruitment Info
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GoAnimate
• Free 14 Day Trial
• Easy to use
• No Software Needed
• Video Quality: 1080p
• Provides Templates and customization for characters
GoAnimate
Tutorial Videos
How to Apply for Position with Us
How to Read a Job Bulletin What’s the difference…
Civil Service vs. Exempt How to Attach a
Document
How often to do we post?
Facebook Twitter LinkedIn Instagram Minimum 5x per week 5x per week 4x per week 4x per week
Maximum 9x per week none 5x per week 10x per week
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CityLAJobs: YouTube Account
Links to All Accounts
All Videos
Personnel Department Yelp Page
Yelp Analytics: Last 30 Days
Details on Each View
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Yelp Analytics: Customer Leads
Google+ Page
Number of Views
We are Verified
Social Media Weekly Following: March 2015 - August 2016
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Num
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Week Number
LinkedIn Followers Instagram Followers Twitter Followers Facebook Likes YouTube Subscribers
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16-Month Update
268 235 259
1,104 922
2,192
1,151
8,196
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LinkedIn Followers Instagram Followers Twitter Followers Facebook Likes
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Social Media Platforms
Mar-15
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Overall YouTube Video Views
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26-Jun 26-Jul 26-Aug 26-Sep 26-Oct 26-Nov 26-Dec 26-Jan 26-Feb 26-Mar 26-Apr 26-May 26-Jun 26-Jul
How to Apply for a Position Civil vs. Exempt Appointment Job Interest Card
Attach Document to Application Read Job Bulletin City of Los Angeles Departments
Check Application Status How to Update Neogov Profile
APPLICATION RECEIVED BY RECRUITMENT SOURCE – APRIL 2015 - AUGUST 2016
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SOCIAL MEDIA ACCOUNTS
Facebook LinkedIn Twitter Instagram
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Questions?
Like us on Facebook
Follow us on Twitter
Follow us on LinkedIn
Follow us on Instagram
Subscribe us on YouTube
Connect with UsThe City of Los Angeles Personnel Department posts job opportunities and other relevant job information on social media. Please follow us and take your career to the next level.
@CityLAJobs
