Social Media Plan for

Middlesex University

Dubai

Created by: Hira Mariam

But First!

Things to ponder upon

Radio took 70 years to reach 50 million people.

TV took 30 years to reach 50 million people.

Facebook took 2 years to reach 50 million people.

But Wait!

We have a social

media presence!

Absolutely!

Twitter

https://twitter.com/MiddlesexDubai

Facebook

https://www.facebook.com/mdx.ac?fref=ts

Youtube

https://www.youtube.com/user/MiddlesexDubai

LinkedIn

https://www.linkedin.com/company/middlesex-university-dubai-campus-

Supercharge Social Media Results

with Relevant content

Social Media tools are evolving and becoming more relevant.

It’s time to become Social Media Savvy.

Creating effective social media posts.

How do we do that?

Understanding the power of content.

The channels and platforms are changing

How do we do that?

Good content can build relationships.

Consideration Interaction Purchase

Understanding customers needs and goals.

How do we do that?

Increase Brand Awareness

Gauge the health of University’s brand

Post quality content and using the right tools

How do we do that?

Give the Real glimpse of the student life.

Involve Faculty members in the process.

Share success stories of the students and the Faculty.

Goals

Increasing Admissions

Increasing attendance of students at events.

Gathering feedback to improve and introduce programs.

Foster strong student relationships.

Continued..

Goals

Increasing likes from 37,488 to 42,000 in 6 months period.

Increasing the number of subscribers on Youtube from 118 to 500 in 6 months period.

Get at least 500 views per video posted on Facebook.

Engage and connect with international communities online on Twitter.

and think win-win.

Increase the number of students from 2,500 to 5,000 in five years.

Highlight campus life compounded by the destination city Dubai and not London.

Objectives

To accomplish our goals:

We must increase our social engagement on Facebook and Twitter by 30%.

Create the first ever University blog to incorporate all the student activities and in-campus stories.

Create viral content which can be broadcasted by other platforms like news channels.

Introduce a fresh platform of Education and Entertainment.

Improve the brand reputation by using better tools. (Camera, mic, background, lighting, video editing software, graphics etc.)

Continued…

Objectives (Story Oriented)

To accomplish our goals, we need to:

Make High definition and quality videos on Youtube.

https://www.youtube.com/watch?v=GNr27QgHBJA

Keep Instagram just for students pictures and entertainment.

Launch monthly campaigns by using hashtags.

Post student-friendly content and updates about the latest arrival of book in library on Facebook.

Enable the use of twitter during class i.e. give a short idea using #hashtag.

Social Media types of Posts

Blog Post: Commentary on the latest event, for example, when New York Times Best selling

Author Graeme Simsion arrived in the University, we could have added a blog post about

his visit as:

“He was immensely entertaining and

gracious with his comments and time.

The entire evening was fun and

exciting knowing that we were not

only connecting with the author but

also with the characters of his novel.”

Social Media types of Posts

Webinar: Engagement with prospective students on Google+ Hangouts and they can ask

questions about the University.

Ebook: A booklet about 30 to 40 pages for University’s life.

Success Story: Success stories of students, alumni or faculty member who achieved

through our school using the medium of pictures.

Video

Podcast: Faculty interviews and tips on higher education on itunes.

Conclusion

Produce not just promote.

Conclusion

Future Business Ready for Middlesex University Dubai

Conclusion

Adopting Social Media as part of the communications strategy.

The End

Any questions?