Nicola Moran Clinical Physiotherapy Specialist in Stroke Belfast Health and Social Care Trust.
Social Media & Physiotherapy
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Transcript of Social Media & Physiotherapy
What does Social Media have to do with
Practicing
Physiotherapy?
EVERY THING !!!
About Me…..My Office
Sydney Uni 92-95
Lifecare Holland Park
Pilates Instructor
Fishing
Ocean Kayaking
Tennis
Running
Social Media Advocate
Who is The Social Physio?
• https://www.youtube.com/watch?v=Dm9njZLTS4E
What?SOCIAL MEDIA
Why Bother?
Benefits
How? Various Platforms
Who?Outsource or In House
It’s a cultural revolutionhttp://youtu.be/sd9NZq6H7IM
Why Bother ?
IncreasingReferrals
Customer Feedback
ProfessionalDevelopment
Customer Service
Reputation Management
Brand Awareness
EDUCATION
Increasing Referrals
Can they Find you?
Are YouTrustworthy
&Knowledgeable?
Can you FIX their problems?
Ask a Question, Let’s Chat
How? Which One? POLL
Goal Determines Platform
IncreasingReferrals
Customer Feedback
ProfessionalDevelopment
Customer Service
Reputation Management
Brand Awareness
EDUCATION
Write it once…. Spread it around
Social Media Management Software
• HootSuite
• Sprout Social
Well worth their $10 month cost
Facebook Favourites
• Insert a Link to your website in the About Me Section (Top Line) to ensure it gets viewed
• Hide your “Likes” until at least a decent number ? 100. Credibility.
• Images with every Post • Respond to every interaction, initially• “Like” strategic business/organisations• Comment and post images to these key
associates/influencers• Use #hashtags on keywords
Twitter Tips
• Twilert. Keyword alerts via email allows for reputation management, competitor research, opportunity to engage
• Ditch the EGG, consistent branding
• Twellow. Database arranged by LOCATION AND INTERESTS.
• Respond, Engage, Share, Laugh = Build relationships, DON’T SELL (too often)
Linked in Liasons
• Employment opportunities
• Access to industry Experts
• Notification of professional development
• New research
• Think about the type of patients you want to treat, and then create a profile to match
• Build your “expert” status by posting relevent, new, compelling information
Google + Goodies
• Get involved, SEO benefits and sleeping Giant, next big platform??
• Start with Gmail Account, personal and business profile set up
• Link to other social media platforms
• Use # on keywords in bio
• Public posts with #keywords = SEO
• Hangouts for 10 people
Pinterest for Physios
• Great source of images for status updates
• Group exercises within boards for patient types ie. Pelvic floor, cardio
• Sell products directly from Pinterest
• Appeals to Visual learners
YouTube Yodels
• Best platform for building your ‘expert’ status. Demonstrate your brilliance, drive the patient type you most enjoy treating
• Client testimonials
• Research and Self-Education (exercises, manual therapy, equipment)
• Connect with other social platforms
Ask a Question…..
What?SOCIAL MEDIA
Why Bother?
Benefits
How? Various Platforms
Who?Outsource or In House
A Few Options
• Do Nothing• Do Something – unfocussed, unsure, time
wasting, non-measured• Do Something well – Requires knowledge
(self reading or expert training)• Let Someone else do it Well – Saves you
time, cost effective marketing, monthly reporting, strategic and focussed
• Combination
Don’t be Blind to the Risks
• Select an educated, informed and ‘tactful’ representative to manage your accounts, preferably someone with industry knowledge
• Reputation Slurs can be an opportunity if dealt with well
Have you had any Negative Social Media Experiences? Please Share
Recap 101
• Have a Goal and let it determine the Social Platform you invest your energy in
• Write it once, use software to share it around automatically
• Don’t SELL. Build relationships via education, inspiration, humour
• Be aware of Risks and choose your words
What’s Social Got to do with Pt?
• Career Development
• Professional Development
• Business Tool
• Education Tool
• Communication Tool
• Motivational Tool
• Research Resource
What will you take away from this
Webinar and USE?
Thank you for attending(and interacting!)
VISIT www.TheSocialPhysio.com for further information ….• Social Media Audits• Social Media Management• Staff Training• Strategic Planning• Monthly Reporting
Follow Me….Please?
• Twitter @socialphysio• www.facebook.com/TheSocialPhysio• Also on….
• Youtube
• Linked In – Marion McRae
• Google Plus
• And Surplus other platforms. I like to Play!