Social Media on the Side: How to Make it Work
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Transcript of Social Media on the Side: How to Make it Work
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Glenn Hiltonimagexmedia.com/glenn
Social Media on the Side: How to Make it Work
The Fraser Valley Social Media GroupJune 24/2011
Friday, July 1, 2011
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@glennhilton
Tweeting:
#FVSM
Friday, July 1, 2011
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Social Media on the Side: How to Make it Work
@glennhilton #FVSM
Friday, July 1, 2011
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Social Media on the Side: How to Make it Work
@glennhilton #FVSM
• Effective social media takes time
Friday, July 1, 2011
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Social Media on the Side: How to Make it Work
@glennhilton #FVSM
• Effective social media takes time• Time is precious
Friday, July 1, 2011
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Social Media on the Side: How to Make it Work
@glennhilton #FVSM
• Effective social media takes time• Time is precious• Cheating time can catch up on you
Friday, July 1, 2011
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Friday, July 1, 2011
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Friday, July 1, 2011
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Watch your margins
@glennhilton #FVSM
Friday, July 1, 2011
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Know your limitations & pitfalls
@glennhilton #FVSM
Friday, July 1, 2011
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Know your limitations & pitfalls
• Be realistic about content consumption
@glennhilton #FVSM
Friday, July 1, 2011
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Friday, July 1, 2011
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Know your limitations & pitfalls
@glennhilton #FVSM
• Be realistic about content consumption
Friday, July 1, 2011
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Know your limitations & pitfalls
• Manage your relationships
@glennhilton #FVSM
• Be realistic about content consumption
Friday, July 1, 2011
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Know your limitations & pitfalls
• Manage your relationships• Take a break
@glennhilton #FVSM
• Be realistic about content consumption
Friday, July 1, 2011
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Know your limitations & pitfalls
• Manage your relationships• Take a break• Control distractions
@glennhilton #FVSM
• Be realistic about content consumption
Friday, July 1, 2011
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How can you make the most of your time?
@glennhilton #FVSM
Friday, July 1, 2011
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How can you make the most of your time?
@glennhilton #FVSM
• Provide value
Friday, July 1, 2011
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Via @TheOatmeal
Friday, July 1, 2011
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Friday, July 1, 2011
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You need to conduct yourself as a smart person that other smart people want to work with.
~Bill Taylor
@glennhilton #FVSM
Friday, July 1, 2011
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You need to conduct yourself as a smart person that other smart people want to work with.
~Bill Taylor
@glennhilton #FVSM
Friday, July 1, 2011
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Look at your Twitter or Facebook wall and ask yourself, would you follow you?
@glennhilton #FVSM
Friday, July 1, 2011
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Look at your Twitter or Facebook wall and ask yourself, would you follow you?
@glennhilton #FVSM
Friday, July 1, 2011
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How can you make the most of your time?
@glennhilton #FVSM
• Provide value
Friday, July 1, 2011
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How can you make the most of your time?
• Create a content pipeline
@glennhilton #FVSM
• Provide value
Friday, July 1, 2011
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Friday, July 1, 2011
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Friday, July 1, 2011
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Friday, July 1, 2011
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Friday, July 1, 2011
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Friday, July 1, 2011
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How can you make the most of your time?
• Create a content pipeline
@glennhilton #FVSM
• Provide value
Friday, July 1, 2011
![Page 34: Social Media on the Side: How to Make it Work](https://reader036.fdocuments.in/reader036/viewer/2022081403/55579657d8b42aa3378b4ea1/html5/thumbnails/34.jpg)
How can you make the most of your time?
• Create a content pipeline
@glennhilton #FVSM
• Provide value
• Block consistent times in your schedule
Friday, July 1, 2011
![Page 35: Social Media on the Side: How to Make it Work](https://reader036.fdocuments.in/reader036/viewer/2022081403/55579657d8b42aa3378b4ea1/html5/thumbnails/35.jpg)
Friday, July 1, 2011
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How can you make the most of your time?
• Create a content pipeline• Block consistent times in your schedule
@glennhilton #FVSM
• Provide value
Friday, July 1, 2011
![Page 37: Social Media on the Side: How to Make it Work](https://reader036.fdocuments.in/reader036/viewer/2022081403/55579657d8b42aa3378b4ea1/html5/thumbnails/37.jpg)
How can you make the most of your time?
• Create a content pipeline• Block consistent times in your schedule
@glennhilton #FVSM
• Provide value
• Play to your strengths
Friday, July 1, 2011
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How can you make the most of your time?
• Create a content pipeline• Block consistent times in your schedule
@glennhilton #FVSM
• Provide value
• Play to your strengths• Pick your spots
Friday, July 1, 2011
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Making it work
@glennhilton #FVSM
Friday, July 1, 2011
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Making it work
@glennhilton #FVSM
• Make a strong first impression
Friday, July 1, 2011
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Making it work
@glennhilton #FVSM
• Make a strong first impression
Friday, July 1, 2011
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Making it work
• Create real Klout
@glennhilton #FVSM
• Make a strong first impression
Friday, July 1, 2011
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Making it work
• Create real Klout
@glennhilton #FVSM
• Make a strong first impression
Friday, July 1, 2011
![Page 46: Social Media on the Side: How to Make it Work](https://reader036.fdocuments.in/reader036/viewer/2022081403/55579657d8b42aa3378b4ea1/html5/thumbnails/46.jpg)
Making it work
• Create real Klout
@glennhilton #FVSM
• Make a strong first impression
Friday, July 1, 2011
![Page 47: Social Media on the Side: How to Make it Work](https://reader036.fdocuments.in/reader036/viewer/2022081403/55579657d8b42aa3378b4ea1/html5/thumbnails/47.jpg)
Making it work
• Create real Klout
@glennhilton #FVSM
• Make a strong first impression
• Build relationships before you actually need them
Friday, July 1, 2011
![Page 48: Social Media on the Side: How to Make it Work](https://reader036.fdocuments.in/reader036/viewer/2022081403/55579657d8b42aa3378b4ea1/html5/thumbnails/48.jpg)
People like to do business with people they like and with people who are like them.
@glennhilton #FVSM
Friday, July 1, 2011
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People like to do business with people they like and with people who are like them.
@glennhilton #FVSM
Friday, July 1, 2011
![Page 50: Social Media on the Side: How to Make it Work](https://reader036.fdocuments.in/reader036/viewer/2022081403/55579657d8b42aa3378b4ea1/html5/thumbnails/50.jpg)
Making it work
@glennhilton #FVSM
• Create real Klout• Build relationships before you actually need them
• Make a strong first impression
Friday, July 1, 2011
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Making it work
• Gain karma
@glennhilton #FVSM
• Create real Klout• Build relationships before you actually need them
• Make a strong first impression
Friday, July 1, 2011
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Making it work
• Gain karma• Use your online to support your offline
@glennhilton #FVSM
• Create real Klout• Build relationships before you actually need them
• Make a strong first impression
Friday, July 1, 2011
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What results can you expect?
@glennhilton #FVSM
Friday, July 1, 2011
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What results can you expect?
@glennhilton #FVSM
Friday, July 1, 2011
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What tips have you found to be helpful to be effective at SM with limited time?
@glennhilton #FVSM
Friday, July 1, 2011
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About [email protected]
My Company:@ImageX_MediaImageXMedia.com/[email protected]/launchkit
Friday, July 1, 2011