2012 State of Social Media Marketing: Social Media Measurement, Objectives, and Budget Implications
Social media on a budget
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Transcript of Social media on a budget
Social Media on a Budget
What isSocial Media?
part of the . business puzzle .
. Marketing
Branding
Customer service
Thought leadership
Social Media Tools
Facebook Pages
LinkedIn business page
Linkedin product page
Twitter for business
Keywords & SEO
Organic Results Search Engine Optimisation
Or SEO
Google AdWords
Google AdWords
© CleverClicks Pty Ltd 18www.CleverClicks.com.au 16-18 Grosvenor Street, The Rocks, Sydney 2000
Google search
© CleverClicks Pty Ltd www.CleverClicks.com.au 16-18 Grosvenor Street, The Rocks, Sydney 2000 19
Typical SEO optimised page
Metadata
Meta Data
Alt tags
Google keyword tool .
Compete
Competitors keywords
Search Engine Registration .
Local Search
Google Places
True Local
Sensis
Selling the dream: Coupons
http://www.flickr.com/photos/skrewtape/
A wealth of opportunities .
Paul Wallbank
http://paulwallbank.com
http://netsmarts.com.au
Twitter: @paulwallbank