Social Media Marketingschools.misd.org/upload/template/8125/SocialMediaMarketing Notes.pdfFacebook...
Transcript of Social Media Marketingschools.misd.org/upload/template/8125/SocialMediaMarketing Notes.pdfFacebook...
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Social Media Marketing
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The Importance of Social Media
➢ There are 2.3 billion active social media users with
an average of 5.54 social media accounts each.
➢ Social media users have risen by 176 million in the
last year.
➢ There are 1 million new active mobile social users
added every day. That’s 12 each second.
➢ Approximately 91% of national retail brands use 2
or more social media channels.
Video: The Rise of Social Media
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U.S. Population Using Social Media
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Social Networks and Number of Monthly Visitors
Facebook 2,000,000,000
YouTube 1,500,000,000
Instagram 700,000,000
Twitter 313,000,000
Reddit 250,000,000
Vine 200,000,000
Pinterest 150,000,000
Tumblr 115,000,000
LinkedIn 106,000,000
The Importance of Social Media
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What is Social Media?
➢ Social media is any online platform that
allows people to share ideas, content,
thoughts, and develop relationships.
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What is Social Media?
➢ Social media allows people to share their
creations, express their thoughts, and voice
their opinions online.
➢ Social Networks: Instagram, Snap Chat,
Facebook, Twitter, LinkedIn
➢ Video and Photo Sharing: YouTube, Vimeo,
Pinterest, Flicker
➢ Blogs: WordPress, tumblr, Blogger
➢ Message Boards: Google Groups, Reddit
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U.S. Teens and Social Media Use
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What is Social Media Marketing?
➢ Social media marketing is a word-of-
mouth network reaching millions of users
instantly.
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What is Social Media Marketing?
➢ Businesses and organizations use social
media channels to communicate with
current and prospective customers.
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What is Social Media Marketing?
➢ Customers and others can use social media
to communicate directly with businesses
and organizations.
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What is Social Media Marketing?
➢ Customers and potential customers can
communicate directly with each other about
the business or organization.
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What is Social Media Marketing?
➢ Social media marketing allows small
businesses and entrepreneurs to bypass
traditional media.
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➢ Unlike traditional media, social media is
interactive and allows the customer to like
or comment about the message.
Why Use Social Media Marketing?
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Why Use Social Media Marketing?
➢ Social media marketing allows the business
to reach a specific and well-defined target
market.
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Why Use Social Media Marketing?
SMM allows entrepreneurs to connect with their customers.
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Why Use Social Media Marketing?
➢ Social media marketing allows businesses
to easily measure the success of their
promotional strategies.
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The number of
likes indicate
engagement
with the target
market.
Why Use Social Media Marketing?
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Why Use Social Media Marketing?
➢ Social media is
an important tool
that can be used
to build and
shape the image
of a company or
a brand.
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Why Use Social Media Marketing?
➢ Social media can also be used to shape
your personal brand.
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Why Use Social Media Marketing?
➢ Customer reviews are a powerful selling
tool!
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Why Use Social Media Marketing?
➢ Social media can also be used by customers
to harm or harass the small business owner.
Video: Photographer Wins $1M Defamation Lawsuit
Against Dishonest Couple
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➢ Businesses both large and small.
➢ Non-profit organizations.
➢ Government agencies.
Who Uses Social Media Marketing?
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Who Uses Social Media Marketing?
➢ Small businesses use social media
to reach their customers with
content interesting to them and at
little or no cost to the business.
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➢ All branches of the military use social
media to communicate their mission,
values, and selected activities to the public
and their own members.
Who Uses Social Media Marketing?
Video: U.S. Army on YouTube
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Social Media Marketing: Using Blogs
➢ A blog is a regularly updated website or
web page, typically one run by an
individual or a small group, that is written in
an informal or conversational style.
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Social Media Marketing: Using Blogs
➢ Most customers will use the internet to
research products and services they are
interested in buying.
➢ The entrepreneur’s blog can be a relevant
source of information that potential
customers can find using a search engine.
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Social Media Marketing: Using Blogs
➢ If a customer’s sunroof is leaking, the first
thing they will do is seek information using
a search engine, like Google.
➢ If the entrepreneur
owns an auto detail
shop or an auto
repair shop – a blog
post addressing this
common problem
can draw customers
to the small
business’s website.
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Social Media Marketing: Using Blogs
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Social Media Marketing: Using Blogs
➢ The business can also use blogs to:
➢ Monitor what others are saying about the
industry, the business, and the product.
➢ Participate in the discussion by commenting
on the blog’s of others.
➢ Engage with bloggers who write about the
entrepreneur’s industry or products.
➢ Shape the conversation by creating and
writing a personal business blog.
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Social Media Marketing: Content
➢ The social media content should be
focused on customers and their interests
and their concerns.
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➢ To help customers by sharing some
important and relevant information?
➢ To entertain them by making them laugh?
➢ To persuade them to support a worthy
cause or a new idea?
➢ To promote a good or service that will
lead to a sale?
What is the purpose of the content?
Social Media Marketing: Content
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Social Media Marketing: Content
The 80/20 rule of social media.
➢ At least 80% of content must be focused
on the interests of the target market.
➢ No more than 20% of content should be
promotional in nature.
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Social Media Marketing: Content
➢ Some simple advice for writing content:
➢ Proofread your content before posting!
➢ Avoid controversial subjects!
➢ Focus on customers and their concerns.
➢ Write clearly and be brief.
➢ Hyperlink to your sources.
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Social Media Marketing: Content
➢ Selecting the right photos for use with
social media is very important.
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Social Media Marketing: Content
➢ The photos selected will create a very
important first impression about the
business.
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Social Media Marketing: Content
➢ Any business who is not creating videos
and promoting them on social media is
missing an important opportunity.
➢ Facebook and Snapchat have both
surpassed 8 billion daily video views.
➢ YouTube’s 1 billion-plus users are watching
hundreds of millions of hours of online video
every day.
Source
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Social Media Marketing: Content
➢ Video can effectively tell the business’
story and illustrate the business's purpose.
➢ Video engages people in a way that can
be both powerful and unique.
➢ Video is the preferred media for millennials
(18-33) who will makeup 75% of the
workforce by 2030.
Source
Video: Airbnb Is ManKind?
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Social Media Marketing
Selecting the Right Channel
➢ The business should not try to use all
social media channels.
➢ First, find out where the customers are!
➢ Next, select the most appropriate one or two
channels for the small business.
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Social Media Marketing
Selecting the Right Channel
Source
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Social Media Marketing
Selecting the Right Channel
Source
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Social Media Marketing
Selecting the Right Channel
Source
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Social Media Marketing
Selecting the Right Channel
Source
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Social Media Marketing
Selecting the Right Channel
Source
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Social Media Marketing
Selecting the Right Channel
Source
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Social Media Marketing
Selecting the Right Channel
Source
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Social Media Marketing
Selecting the Right Channel
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Social Media Marketing
Selecting the Right Channel
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➢ Social media advertising yearly revenue
recently surpassed $7 billion.
➢ Facebook is by far the leader in social
media ad revenue with 68% of all revenue.
➢ By 2020, 59% of U.S. users will access
Facebook only through their mobile phones.
➢ Currently, 80% of Facebook’s revenue
already comes from mobile ads.
Social Media Marketing
Selecting the Right Channel
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Source
Social Media Marketing
Selecting the Right Channel
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Social Media Marketing
Selecting the Right Channel
Video: Facebook the Best Advertising
Product in the World
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Social Media Marketing
Selecting the Right Channel
➢ A photographer
specializing in
high school
senior portraits
would probably
benefit best from
using which
social media
channel?
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Social Media Marketing
Selecting the Right Channel
➢ An interior designer
specializing in
unique creations for
the home would
probably benefit
best from using
which social media
channel?
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Social Media Marketing
Selecting the Right Channel
➢ An entrepreneur with a new landscaping
business would probably benefit best from
using which social media channel?
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Social Media Marketing
Selecting the Right Channel
➢ A pet grooming business would probably
benefit best from using which social media
channel?
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Social Media Marketing
Selecting the Right Channel
➢ A comic book store
owner who wanted
to engage with
customers about
the importance of
Superheroes in
modern literature
would probably use
which social media?
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Social Media Marketing
Selecting the Right Channel
➢ An entrepreneur who just started a new
website design business and needs to hire
several new employees would probably use
which social media?
![Page 57: Social Media Marketingschools.misd.org/upload/template/8125/SocialMediaMarketing Notes.pdfFacebook and Snapchat have both surpassed 8 billion daily video views. YouTube’s 1 billion-plus](https://reader033.fdocuments.in/reader033/viewer/2022042221/5ec7fc95c718b743026da458/html5/thumbnails/57.jpg)
Social Media Marketing
Selecting the Right Channel
➢ What is the best social media channel for
a small furniture store selling log cabin
themed products?
![Page 58: Social Media Marketingschools.misd.org/upload/template/8125/SocialMediaMarketing Notes.pdfFacebook and Snapchat have both surpassed 8 billion daily video views. YouTube’s 1 billion-plus](https://reader033.fdocuments.in/reader033/viewer/2022042221/5ec7fc95c718b743026da458/html5/thumbnails/58.jpg)
Social Media Marketing
Selecting the Right Channel
➢ A small tattoo shop should probably use?