In a fast changing world consumer motivations are

unchanged

Human motivations are primal

We all want to feel connected

Feel nurturing

Feel Creative

These needs were around long before social media

Human evolution

Socia

l N

etw

ork

s

Often its difficult to fully understand your customers’ needs

But when you understand motivations you can change behavior

MotiveQuest explores motivations

We help solve business problems with insights into customer motivations.

Major MotiveQuest Clients

We have found that Social networks are a good place to research these motivations

We use clever algorithms on social networks to reveal motivational drivers

And many other ways of exploring what they mean

Across a range of different questions

Understanding

Consumer Trends

Motivational Segmentation

Brand Insights

Communications Strategy

Econometrics

Tracking

Communications Measurement

COREEXPERTISE

TRADITIONAL ALTERNATIVES

Trend Research

Segmentation Studies

Ethnographies

Focus Groups

Quantitative Research

Focus Groups

Traditional Tracking Studies

Marketing Metrics Modeling

Innovation Opportunities

Positioning Development

Campaign Impact

Do you want to discover what motivates your customers?

Tom O’Brien, CMO tobrien@motivequest.comWebsite: www.motivequest.com

Twitter: @motivequest