Social Media Monday

base one group ©2009

MaY 2010

Convincing the scepticsThe Great Content Marketing Experiment


The IDM B2B Marketing Conference

Wed 19 May 2010


Prestigious eventPosh venue: Millbank Tower200 senior marketing delegatesTheme: "Change is good"


Convince me...


Interrupt

A sliding scale

Interest

Product focused. Acceptance of message depends on outbound marketing muscle, ie budget.


Interrupt

A sliding scale

Interest

Customer focused. Acceptance of message depends on quality of content. Customers & prospects choose to engage with you rather than being interrupted.


7 steps for great content marketing1. Expertise2. Exclusivity3. Attractiveness4. Distribution5. Targetting6. Formatting7. Action


The PracticeCan we demonstrate this?

Can we create content that will produce

1,000 visits?


Valuable content/exclusiveWe have access to leading marketing minds. Their views are valuable – and valued by other marketers. We ask them for their own answers to a question:


Valuable content/exclusive"What is the single greatest benefit you hope to gain from social media, and what is the single biggest obstacle to achieving it?"


The right title"Social media: opportunities and obstacles"What is driving the UK's biggest companies towards social media marketing – and what is holding them back? Comments and predictions directly from the thought leaders.


The right formatRepurpose into more than one format:

BlogWhitepaperVideo


The right distribution [pre-arranged and spontaneous]

TwitterThird-party bloggersDelicious etcYouTubeLinkedIn?


Would you like to be part of it?


http://bit.ly/cUOsuY


www.baseonegroup.co.uk/beyond


www.theidm.com/blog


@basebot


A worthy experimentShow how content marketing works in actionProve validity of useful content instead of sales messagesHighlighting the strength of social media community


Thank you

Social Media Monday

Technology

Transcript of Social Media Monday