Cyber Monday 2014 Social Media Review
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Transcript of Cyber Monday 2014 Social Media Review
CYBER MONDAY2014 SOCIAL MEDIA REVIEW
Po
st V
olu
me
60K
45K
30K
15K
0
809,723TOTAL POST VOLUME OVER PAST 24 HOURS
20K
58K
51K
59% FEMALE
41% 59%
GENDER BREAKDOWN
157K 2K14K
TRENDING ON SOCIAL
Retailers and celebrities made their
last sales e�ort on social networks. Most talked about products including electronics,
gadgets, and clothing.
People mentioned weak sales reported by retailers during Black Friday/Cyber Monday. Fewer customers are
expected to take advantage of deals.
People commented about the amount of Black Friday/Cyber
Monday-related emails they received.
KEY TOPICS
TRENDING ON TWITTER
TOP BRANDS
115% YoY
Nov. 2014
Nov. 2013
29K13.5K
611%YoY
Nov. 2014
Nov. 2013
5.7K802
1731%YoY
Nov. 2014
Nov. 2013
5.4K295
496%YoY
Nov. 2014
Nov. 2013
3.3K554
50%YoY
Nov. 2014
Nov. 2013
2.4K1.6K
TOP SOCIAL PERFORMERS
TOP BRAND MENTIONS TOP KEYWORDS
67%
9%
7%
7%
ALL MEDIA
Amazon
AndroideBaySamsungWalmart
30%
24%
11%
8%Deal
SaleShopGiftShipping
10% 27%
TOP SOCIAL PERFORMERS
HASHTAGS
6.9K10.5K306K#CyberMonday
#Amazon
#OtherTech
TOP SOCIAL PERFORMERS
TWEETS
#GivingTuesday
8K SOCIAL MENTIONS21M Twitter Impressions
Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over last year’s numbers. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.