Social Media MLA London 4th Nov 09
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Social Media Know HowSocial Media Know HowWednesday 4Wednesday 4thth November 2009 November 2009
Trainer: Mark Ellis
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Agenda for the dayAgenda for the day
An introduction to web 2.0Introduction to blogging, twitter, wikis + social bookmarking Podcasts and VideosCreating content – pictures, video and audio
LUNCH
Setting up your own blogSocial networks and social networkingCreating your own social network using NingPractical applications – creating a social media strategyDebrief, Feedback, Questions, Future
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A bit about meA bit about me 9 years at the BBC
BBC Southern Counties Radio
BBC Special Features UnitBBC Radio Cambridgeshire
1 year (ish) at LBCNightly News
Jenny Éclair
2 and a half years at sounddeliverypodcast & video production
bespoke communications campaignstraining workshops and events
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is really just a label for the way the internet looks today
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Who are you trying to reach?Who are you trying to reach? Teachers Parents Young People / Older People People Who Don’t Know Who You Are Funders Trustees Staff Volunteers Media Partners Corporate Sector Global Reach
And how are you
communicating with them?
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Immigrants vs. NativesImmigrants vs. Natives
Purposeful Search Manage Updates
Automatic (and will be mobile)
Networks The brand of me Media channel
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The Long TailThe Long Tail
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Terms and DefinitionsTerms and Definitions
Whats a tag? Whats a blog? What is RSS? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking? What is a personalized homepage?
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What is a blog?What is a blog?
A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
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What is a blog?What is a blog?
Chronological web publishing
Uses free / simple interface
Allows people to comment and to subscribe
Mainly text but can be photo / audio / video
Blogging tools
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Blogging: stories with wordsBlogging: stories with words
A conversation: a two way communication channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal views Use your blog to link to others, and key points of
information
Where to search for blogs
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Blogging Case StudyBlogging Case Study
Egypt at the Manchester Museum
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Blogging case studyBlogging case study
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Reads like a press release Does not give a human side of the
company Feels like you’re being sold something Might as well be a ‘news’ section on the
website
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Impact of bloggingImpact of blogging
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Does it make any difference?Does it make any difference? Blogs are perfect for contacting the ‘Long Tail’ museum visitors: a large
number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate.
Blogs become really effective when they are opened up to people from across the organisations, curators often bring the most to a blog because they can tell rich stories about objects in the collection or the latest theory about a certain event. The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions. Sharing the responsibility for the blog amongst a group really helps reduce the workload too!
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Free Easy to use Interactive Accessible
Lack of control over “the message”
Can sound like a PR person
Can be time consuming
Opening door to comments
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How to get people to read your blog?How to get people to read your blog?
Read other peoples, comment and link back to your own
Use catchy titles + post pictures Tell people about it Use your existing website to promote its
existence Let journalists know about it!
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Which Service is Right for You?Which Service is Right for You?
Blogger Pros: Free; No technical expertise
required; Can use registered domain name
Cons: HTML knowledge required to modify templates and use many sidebar add-ons
Ideal User: First-Time Bloggers
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WordPress.com Pros: Free with some advanced design pay
options; No technical expertise required; Blog traffic statistics built-in; Easy-to-use sidebar add-ons; Can use registered domain name
Cons: While WordPress.com's interface is simple, it's not as simple as Blogger's. Some knowledge of tech- or blog-related jargon is helpful. Templates are not fully modifiable unless you purchase CSS editing options. Knowledge of CSS required.
Ideal User: Savvy beginners.
Which Service is Right for You?Which Service is Right for You?
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Typepad Pros: No technical expertise required; Broad menu of
sidebar add-ons; Blog traffic statistics built-in; Can use registered domain name
Cons: Cost (Four Pricing Levels from $4.95/mo - $29.95/mo); Basic HTML required to use all of the available sidebar add-ons; Some knowledge of tech- or blog-related jargon useful; Limited design flexibility at Basic Pricing Level; CSS knowledge required to modify templates at Pro and Premium Levels
Ideal User: Savvy beginners who would like their blog service to grow with them as their technical skills evolve
Which Service is Right for You?Which Service is Right for You?
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Trend towards microbloggingTrend towards microblogging
Linked to growth in mobile and social networking
Status Irregular posts Photo sharing
& social bookmarking
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Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.
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http://twitter.com/stephenfry
http://twitter.com/Wossy
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Conversations Dialogue Updates Micro-blogging
http://search.twitter.com/
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Twitter Twitter applicationsapplications
six types of tweets
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Top tips for TwitterTop tips for Twitter
Reach out Be interested and you will be interesting Be yourself Focus on relevance Make your 140 characters count Always integrate Be your own, most constructive critic Don’t be afraid to make mistakes
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Your Twitter profileYour Twitter profile Make your bio clear and include
searchable keywords. Include a URL that links to a page on your
website. Make the most of your profile background. Make your avatar clear, simple and
identifiable.
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Blogging: stories with PicturesBlogging: stories with Pictures
Museums using Flickr:
Museum of London: http://www.flickr.com/groups/museumoflondon/
Bolton Museum: http://www.flickr.com/groups/buildingbolton/ London Transport Museum: http://
www.flickr.com/photos/ltmuseum/ V&A: http://www.flickr.com/groups/va_museum/ British Postal Museum & Archive: http://
www.flickr.com/photos/postalheritage/ National Maritime Museum: http://
www.flickr.com/photos/nationalmaritimemuseum/ York Railway Museum:
http://www.flickr.com/photos/briburt/sets/72157603395809523/ National Media Museum: http://
www.flickr.com/photos/nationalmediamuseum RAF Museum: http://www.flickr.com/groups/rafmuseum/ Aviation Museum: http://www.flickr.com/groups/aviationmuseum/
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Free Easy to use Easy to embed
pictures on your site Reach – your pictures
are viewed by more people
You can’t control what other photographers do
Groups can get big and drift from core purpose
You may be tagged on photos you don’t like
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What is social bookmarking?What is social bookmarking?
store, tag and share links across the internet.
share links with friends… and people with similar interests.
access links from any computer.
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BenefitsBenefits
Makes information manageable Makes information portable – you can
access your bookmarks anywhere Connects your information and you to
others
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ConsiderationsConsiderations
Must agree to tags Can’t stop people tagging your content –
even stuff you don’t want associated with you
Bookmarks can go out of date
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Onto the computersOnto the computers
Find blogs you like – and why Blogs you don’t like – and why
Use www.technorati.com for written blogs www.search.twitter.com for microblogs www.youtube.com for video blogs www.flickr.com for blogs with pictures
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Video and Audio
(And wikis too!)
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What’s a wiki?What’s a wiki?
a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
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Camera optionsCamera options
Flip camera Range in price from £70 - £150
(on Amazon)
Kodak Zi6£85 – 112 (Amazon.co.uk)
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More professional and costly equipmentMore professional and costly equipment
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Combining audio and stillimages
Participatory projects Multiple styles:
Audio diary Reporter-led Montage UGC Narrated
Digital Storytelling Digital Storytelling Audio SlideshowsAudio Slideshows
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Practical ExercisePractical Exercise
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A personalized pageA personalized page
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Manchester LibrariesManchester Libraries
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Re-aggregating the museum experience
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What is a social network?What is a social network?
Social networks are groups of individuals unified by common
Interests Vocations Passions Needs
Before the internet these groups were more limited by proximity
Online social networks benefit from the LONG-TAIL effect
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Niche social networksNiche social networks
http://www.rspb.org.uk/community/
http://www.allaboutpets.org.uk/home.aspx
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More than 300 million active users
50% of active users log on to Facebook in any given day
The fastest growing demographic is those 35 years old and older
General Growth
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User Engagement Average user has 120
friends on the site More than 6 billion
minutes are spent on Facebook each day (worldwide) (3)
More than 40 million users update their statuses at least once each day (15)
More than 10 million users become fans of Pages each day (3.5)
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Applications More than 2 billion photos uploaded to the site each month (850 million)
More than 14 million videos uploaded each month
More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month
More than 3 million events created each month
More than 45 million active user groups exist on the site
Source: http://www.facebook.com/home.php#/press/info.php?statistics
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Fan pageFan page
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Closed v Open social networksClosed v Open social networks
You can set up your own network for your community or organisation by using free networks like:
www.ning.com www.webjam.com www.wetpaint.com
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Examples of successful NING Examples of successful NING groupsgroups
childsifoundation
Museum 3.0
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Its up to you to figure out what the *something* is!
These are the tools that allow
you to do something