Social Media Metrics for Government Agencies

© Copyright IBM Corporation 2011

October, 2011

Measuring and More:How to find—and act on—the correct metrics (Ft. Daft Punk)

Gadi Ben-Yehuda, Social Media DirectorIBM Center for the Business of Government

[email protected]


Agenda1. Introductions

2. Important Metrics Followers

Raw Number Influential Individuals

Retweets and Mentions Shared Links Site Traffic Inward Information Flow

3. Why the are important and how to gather them

4. Next steps


What Does the IBM Center Do?

Thought leadership by top minds in academe aligned with the Obama Administration’s key management themes

Semi-annual magazine sent to federal senior executives

Website with blogs on The Business of Government, Cost Take Out and Making Healthcare Reform work

Weekly radio show with government executives

The IBM Center helps build public sector relationships by focusing on The IBM Center helps build public sector relationships by focusing on the the people people in government.in government.

The IBM Center helps build public sector relationships by focusing on The IBM Center helps build public sector relationships by focusing on the the people people in government.in government.

The IBM Center helps public sector executives improve the The IBM Center helps public sector executives improve the effectiveness of government with practical ideas and original thinkingeffectiveness of government with practical ideas and original thinking

The IBM Center helps public sector executives improve the The IBM Center helps public sector executives improve the effectiveness of government with practical ideas and original thinkingeffectiveness of government with practical ideas and original thinking


Understanding Klout Scores


Important Metrics

Followers- Raw Number

- Influential Individuals

Retweets and Mentions Shared Links Site Traffic Inward Information Flow


Followers: Why it matters, and how to find it


Retweets, Mentions: Why they matter, how to find it


Site Traffic: Why it matters, how to find it


Inward Information Flow: Why it matters. . . .


Next Steps: Increase Breadth and Depth of Followers

How to do it: Include Twitter info in all digital media: email, presentations, videos, etc. Include Twitter info in all other media—business cards, speeches, etc.. Reach out through Twitter, mention and retweet people relevant to your

conversations Reach out through other media—including non-digital media Tweet like Daft Punk:

Harder Better Faster Stronger


Next Steps: Increase Retweets and Mentions

1. How to do it

2. Engage in the conversation: retweet and mention others.

3. Ask for retweets and mentions

4. Reward those who retweet and mention you

5. Encourage retweets and mentions

6. Tweet like Daft Punk


Next Steps: Boost shared links

1. How to do it:1. Contextualize the link accurately

2. Ask others to share the link

3. Recontextualize and reshare!

4. Tweet only high-value links


Next Steps: Enhance site traffic

1. How to do it:1. Set benchmarks

2. See what stories work best on which media

3. Post timely, high-value content

4. Engage your audience

5. Meet audience expectations


Next Steps: Increase value of inward information flow

1. How to do it1. Apply filters

2. Favorite items

3. Monitor your own information flow

4. Know your internal audience


End Game: A more valuable social media practice

http://www.youtube.com/watch?v=K2cYWfq--Nw


Questions?

Gadi Ben-Yehuda

[email protected]

Twitter: @GBYehuda

G+: GPlus.to/GBYehuda

Social Media Metrics for Government Agencies

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Transcript of Social Media Metrics for Government Agencies