Social media marketing with you tube
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Transcript of Social media marketing with you tube
![Page 1: Social media marketing with you tube](https://reader036.fdocuments.in/reader036/viewer/2022092622/58765db81a28abc5268b5065/html5/thumbnails/1.jpg)
Social media marketing with YouTube
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Benefits of being on YouTube
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Benefits of being on YouTube
![Page 16: Social media marketing with you tube](https://reader036.fdocuments.in/reader036/viewer/2022092622/58765db81a28abc5268b5065/html5/thumbnails/16.jpg)
Benefits of being on YouTube
![Page 17: Social media marketing with you tube](https://reader036.fdocuments.in/reader036/viewer/2022092622/58765db81a28abc5268b5065/html5/thumbnails/17.jpg)
Benefits of being on YouTube
![Page 18: Social media marketing with you tube](https://reader036.fdocuments.in/reader036/viewer/2022092622/58765db81a28abc5268b5065/html5/thumbnails/18.jpg)
Benefits of being on YouTube
![Page 19: Social media marketing with you tube](https://reader036.fdocuments.in/reader036/viewer/2022092622/58765db81a28abc5268b5065/html5/thumbnails/19.jpg)
Benefits of being on YouTube
![Page 20: Social media marketing with you tube](https://reader036.fdocuments.in/reader036/viewer/2022092622/58765db81a28abc5268b5065/html5/thumbnails/20.jpg)
Benefits of being on YouTube
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Case Study
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‘All-in-one’
2008
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‘Do not try this at home’
http://youtu.be/BIWeEFV59d4
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‘Do not try this at home’
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‘Do not try this at home’
http://youtu.be/aHHwFcL37VM http://youtu.be/DHinXYqbSys
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‘Do not try this at home’
http://youtu.be/mrEdYueahO8
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‘Do not try this at home’
http://youtu.be/xoZbWKQYMzA
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‘Do not try this at home’
“I’m outraged that Nike is
taking a clearly dangerous trick and using it to
sell shoes”
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Key takeouts
• Your job isn’t complete once you hit ‘publish’
• Fine line between compelling and open to criticism
• Treat like any other ‘public’ activity
• Monitor, monitor, monitor!
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Tips, tools and takeaways
1. Be active, regularly
- Comment- Vote- Favourite- Subscribe- Make playlists - Publish content
2. The first 15 seconds is key
- Capture attention- Subtle brand presence- Maintain engagement
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Tips, tools and takeaways
3. Interact with other users
- Other YouTube users will promote your content better than anyone else will – show them love and they’ll show you love back.
4. Use YouTube’s resources
- http://www.youtube.com/creators/- http://www.youtube.com/create- http://www.youtube.com/testtube
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Tips, tools and takeaways
5. Promote your content
- Use paid, earned and owned media channels to publicise your content
6. What’s your call to action?
- What do you want people to do after they’ve interacted with your content?
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Tips, tools and takeaways
7. Tag and label everything
- The way you describe your content is almost as important as the content itself – make it searchable!
8. Use annotations wisely
- Add background information about the video
- Create stories with multiple possibilities (viewers click to choose the next scene)
- Link to related YouTube videos, channels, or search results from within a video
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Tips, tools and takeaways
9. Collaborate
- Invite other users to help you solve problems or address challenges – this brings audience and passion together.
10. Attention to detail
(Simple things like thumbnail selection play a vital role)