34% 47% 55%

90%

#communication locationawareness

92% 15%

Old

spiceblendtec

ALS

Ice

Bucket

1.Bennett, Shea. "67% Of Americans Use Social Media (With One In Six

Active On Twitter) [STUDY]." AdWeek. SocialTimes, 2 Apr. 2014. Web. 12

June 2015.

2.Clark, Nicola. "Airlines Use Digital Technology to Get Even More

Personal." The New York Times. N.p., 17 Mar. 2014. Web. 12 June 2015.

3.Constine, Josh. "Facebook ‘Nearby Friends’ Will Track Your Location

History To Target You With Ads." TechCrunch. N.p., 18 Apr. 2014. Web. 12

June 2015.

4."Consumer Trust in Online, Social and Mobile Advertising

Grows." Nielsen. Newswire , 10 Apr. 2012. Web. 12 June 2015.

5.Costolo, Dick. "Company | About." Twitter. N.p., 31 Mar. 2015. Web. 12

June 2015.

6.Eichler, Leah. "Sorry to Be Rude, but My Smartphone Needs My

Attention." The Globe and Mail. N.p., 4 Oct. 2013. Web. 12 June 2015.

7.Griner, David. "Hey Old Spice Haters, Sales Are up 107%." AdWeek.

N.p., 27 July 2010. Web. 12 June 2015.

8.Perez, Sarah. "LinkedIn Hits 300 Million Users." TechCrunch. N.p., 18

Apr. 2014. Web. 12 June 2015.

9.Powell, Chris. "Not All Millennials Are Created Equal." Marketing. N.p.,

28 Jan. 2015. Web. 12 June 2015.

10.Protalinski, Emil. "Facebook Passes 1.44B Monthly Active Users and

1.25B Mobile Users; 65% Are Now Daily users." VentureBeat. N.p., 22

Apr. 2015. Web. 12 June 2015.

11.Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post.

N.p., 20 Aug. 2014. Web. 12 June 2015.

12.Smith, Nancy, and Brad Fay. "Landmark Study Shows Word of Mouth

Drives 13% of Consumer Sales." WOMMA. N.p., 17 Nov. 2014. Web. 12

June 2015.

13."Social Media." Merriam-Webster.com. Merriam-Webster, n.d. Web. 12

June 2015. <http://www.merriam-webster.com/dictionary/social media>.

14.Sundaram, Prabhakar, Jesse Wolfersberger, and Matthew Jenkins.

"Acting on the Evolution of the Canadian Smartphone User." Catalyst.

N.p., 1 Mar. 2014. Web. 12 June 2015.

15.Swiatecki, Chad. "Levy: Word of Mouth Trumps All in Today's

Marketing World (Video)." Austin Business Journal. N.p., 16 Dec. 2014.

Web. 12 June 2015.

16.Thompson, Heidi. "Social Media Success Stories: Blendtec." Social

Media Today. N.p., 16 Sept. 2011. Web. 12 June 2015.

17.Townsend, Lucy. "How Much Has the Ice Bucket Challenge Achieved?

- BBC News." BBC News. N.p., 2 Sept. 2014. Web. 12 June 2015.

18.Turkle, Sherry. “The Flight from Conversation." Academic OneFile.

New York Times, 22 Apr. 2012. Web. 12 June 2015.

19."Two in Three Canadians Use Social Media -

Macleans.ca." Macleansca. The Canadian Press, 29 Apr. 2013. Web. 12

June 2015.

20.Wortham, Jenna. "I Had a Nice Time With You Tonight. On the

App." Academic OneFile. New York Times, 2014. Web. 12 June 2015.