Social Media Marketing the basics

Jessica Hendrawidjaja | LIFTIT!

NAME THESE...

SOCIAL MEDIA MARKETING

1. Content

2. community

3. brand

GOAL: ???

Content management

•  Content Process •  Quality > Quantity •  Scaling delivery •  Clickbaiting

CONTENT PROCESS

Analyze  

Share  

Curate  

Strategize  

this will out-click

and out-share you

Quality > quantity The goal is to target and convert the right people with content they will love.!!100 impressions from people who care about the brand are better than 1,000,000 people who don’t.!

this will out-click

and out-share you

What is clickbaiting In 2013, the average consumer’s attention span was just 8 seconds.!!!!Create content that is both high-quality and high-impact. !

Short, Irresistable Call to Action!

Scaling delivery •  Build internal links!•  Build solid content distribution

channels!•  Establishing your brand as an

influencer on community sites!•  Engage industry influencers!•  Encourage discussions!

Discovery leads to sharing!

community management

•  growth •  engagement •  listening •  improvement

GROWTH

•  Search for relevant keywords & participate !

•  Have conversation with potential users!•  Create blogger outreach campaign!•  Create brand advocates or evangelists

from existing community members!

Driving Early Adoption!

engagement

•  Create & sharing relevant content !•  Moderate social media & blog and

respond accordingly!•  Facilitate introductions within the

community!•  Regularly communicate with users !

Humanize Your Brand!

Organic vs. paid Paid social advertising is one way to rise above the fray, but it’s not enough. !!!!Engage them with the right message at the right time.!

You Can’t Buy Love, They Say!

listening

•  Asking users feedback, either directly or by polling!

•  Measuring the brand’s social media analytics!

•  Monitoring online presence of the community!

Measuring!

improvement

•  Monitor competition and industry trends!•  Test new social media platforms!•  Work as the middleman between users

and internal development team!

Making sure it doesn’t fall behind!

•  Own your brand create accounts and optimize your profile page!

•  Consistency across social media platforms & website!

•  Branded link building i.e. SlideShare, Youtube, Infographics, Guest Blogging!

brand management

THAT’S ALL, FOLKS

@jessicahdrw | @niftit!