6 Basic Social Media Marketing Principles from Brands
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6 Principles of Social Media Marketing from Brands Jason Cruz | MRM//McCann
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My talk for the Municipality of Carmona, Cavite, on behalf of my client Unilever Philippines. On this presentation, I touch on six basic principles of managing social assets and how these can help create a more engaging and effective method of communicating ideas to an online audience. Free to use with attribution, non-commercial use, and no-derivatives.
Transcript of 6 Basic Social Media Marketing Principles from Brands
6 Principles of Social Media Marketing from Brands
Jason Cruz | MRM//McCann
About the Speaker
Questions, reactions, and comments:
Twitter.com/jsncruz
The Philippines and Social Media
52% Filipinos who access the Internet on a daily basis.
Image: genyo.com.ph
Source: Nielsen, 2014
P8 billion Projected worth of the digital marketing industry.
Source: Mike Palacios (IMMAP), 2014
The Filipino and Social Media
98% Of all online activity that is social media.
Image: careers.theguardian.com
Source: Christel Quek (Twitter), 2013
Image: khaama.com
#8 Our rank in terms of Facebook populations.
Source: SocialBakers.com, 2014
3 Questions on Social media marketing
How can I get people to like me on social media?
How can I push my message and
ideas to a big audience?
What difference will my existence on social media
make?
6 Things we Can learn from Brands
1 Have a brand personality
The best brands talk at the level
that their audience
understands.
2 Content based on Interest
It’s not YOU people come back
for – it’s the content that they
like and enjoy.
3 What is online is forever
Awareness of what’s happening
“out there” can save you a lot of
pain later on.
4 Plan Editorial schedules
Variation equals attention – but
don’t be afraid to play around your
content plans.
5 Reply and Respond
Social media is “social”.
Two-way, responsive, and
real-time.
6 It’s all about Wit & Timing
Great content happens when
timing + context meet at the exact
perfect time.
Takeaways
1. Speak with people, not at them. 2. Talk about what people like first, what you like second. 3. Think before you click. Always. 4. Plan, plan, and plan some more. 5. Leave no person ignored. 6. Pick your moments wisely – and break the Internet!
Recommendations
1. Create a personality for your brand or business. 2. Find out the interests of your audience. 3. Keep a finger on the online pulse. 4. Schedule content – but leave space for surprises. 5. Prioritize responding over growing (size). 6. Pick your (messaging) battles.
Thank You!
Questions, reactions, and comments:
Twitter.com/jsncruz Jsncruz.com/contact/
Download this presentation
Jsncruz.com Slideshare.net/jsncruz
In partnership with
Unilever Philippines Municipality of Carmona, Cavite
