Social Media MarketingPerfection always matter first

What is Social MediaFacebook, Twitter, Google Plus

and other online channels where you can create community and / or connect with like minded people

How to StartCreate AccountCreate business page if the

facility availableMention your website and

business on that account/business page

What to Do NextShare your account and address

of business page on your website. So that your website visitor can know about it.

Post updates and news about your business on those accounts and pages.

Following are some Example:Post at least 4 posts on your Facebook

What to Do Next◦Let your customers use your Twitter

account as a customer care channel. Make them aware of this feature.

◦Google Plus can be used to connect with your customer and to let then post review about your offered service.

What to Post on Social mediaRelevant information should be shared on

Social Media Channels.Travel domains can share good high

definition pictures of world’s top destinations, Rain Forests, Deserts, Ancient monuments etc.

E-Commerce portals can share fashion trends, Good pictures of product with special offers, upcoming high demanded product images, pictures of fashion divas flaunting the product you are dealing into.

What to Post on Social mediaOpportunities are always there

even for the business of industrial equipments, you just need to find appropriate channel and way to engage your customer.

How much on FacebookPost only if your targeted audience is

already there and doesn’t bother to spend their social media time with your post.

Post at least 4-5 updates daily. Because Facebook’s organic reach for 1 post is just 3-4%. If you post 4 updates in a day, you might receive 10-15% of your total audience following you on your Facebook business page.

How much on TwitterLet this channels be used by your

customer to contact you.Use this channels to make your

visitors know about any news of your business. Don’t tweet without any solid reason. It may hurt you badly if used by you excessively.

How Much on Google PlusWhat every you post, your

followers can see. It’s reach is undoubtly 100%.

Post meaningful.Post humorousSometime you can post out of

the relevance and this is applicable on all Social Media Channels

How to measure SuccessAll channels including Facebook

can be analyzed using Google Analytics.

Facebook provides it’s own dashboard to check your social campaign’s success and reach.

Most ImportantChoose your channel wisely.Check whether your audience is

already there or not.Don’t waste time and money on

the channel which does not target your audience.

Thank You

Author: Nitin BatraTwitter: Nitin BatraFacabook: Nitin BatraCall:+91-96432-33440Email: nitin.ni@gmail.com