Social Media Marketing: Paid v Organic

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Size isn’t everything…

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• Size gives a degree of credibility

• Allows you to benchmark competitors

• Opportunity to increase your (free) organic Reach

…there are some upsides

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…but organic reach has collapsed

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What is your Organic Reach?

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What about Twitter?

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Good content has greater reach…

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…but Twitter Analytics reveals all

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Paid posts can be more effective…

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Paid Social delivers positive ROI

Source: KRDS

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Paid Social delivers positive ROI

Source: Convertro/AOL

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…with the right copy

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…and precise targeting

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…including location, age & interests

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Twitter offers similar functionality…

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…and you can target other users’ fans

‘Social Media Marketing: Paid v Organic’

Presented by Iain MartinSkipedia Travel Marketing

May 2015

So experiment and find out for yourself…