Social Media Marketing Guide
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Transcript of Social Media Marketing Guide
Social Media Marketing Guidefor Small Businesses
Confidential – Not for Distribution
Presented by
Agenda• Overview• Social Media Tools (Blogs, Video/Podcast,
Platforms)• Key Requirements• Goals• Approach• Infuse Marketing’s Role• Measuring Social Media Efforts• Contact
Confidential – Not for Distribution
Overview• Use online social media platforms to promote a
product, organization or service• Online platforms include blogs, video, podcast
and social networks• Major players: Facebook, LinkedIn and Twitter• Consumers contribute to content• Companies engage with online audience
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Blog• Independent, opinionated, informative and
interesting content in reverse chronological order and regularly updated
• Allows user feedback and sharing capabilities via email and social media platforms
• Updated daily, weekly or monthly• Video podcast: video contained in a blog rank
high on Google pages
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Video/Podcast/RSS Feeds• Viral tool to attract, engage and convert viewers;
better than any other marketing web medium• Video: video and audio content• Podcast: audio only, can be heard on a Ipod or
smartphone• RSS Feeds: contained within a blog distributes
either video podcast or podcasts
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• 350+ million active users• 50% active user log on everyday• Fantastic branding visibility, delivers info and
news to a network of people who are interested • Search feature• ‘Fan’ page vs. ‘Group’
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• 200 million users on micro blogging site• Demographics: 35 – 45 yrs. old• Public forum to interact with consumers• Instant communication, direct message capability• Ability to join relevant conversations
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• 100 million users• Network geared towards professionals looking to
network• Online rolodex and resume• Groups and events feature
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Video• 60 seconds – 2 minutes ideal length• Host video primarily on website then through
sharing sites for greater visibility• Video posted on a webpage is indexed and
ranked higher in search engines rather than on sharing sites
• Focus on metadata
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Key Requirements• Internet presence (i.e. Website)
• Compelling and updated content (i.e. written, audio and video)
• Communication medium (i.e. email capture mechanism)
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Goals1. Attract traffic through social media platforms
back to website
2. Convert consumers and redirect back to website
3. Transform consumers into clients
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Approach1. Website Optimization
• Add key content and keywords
• Add blog page, if in place, add fresh content and incorporate with relevant video/audio
• Add email capture mechanism in “Contact Us” page
3. Grow SM Presence
• Share link from individual account profiles
• Share link through email communications
• Add SM badges to email signature, articles, white papers, newsletter, case studies and blogs
• SM badge on home/landing pages
• Written or verbal announcements or requests to become ‘fans’
2. SM Integration
• Link all social media accounts to website
• Add SM badge on homepage
• Add SM badges on all email communication and marketing print materials
• Email blast announcing SM presence and encourage friends to be a fan or follower
• Allow blog sharing capabilities
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What can do for you
• Write strategy and implement• Update status, post relevant program/event
content, pose questions, devise contests, engage/interact with fans and post photos and videos
• Manage blog content and post and link to platforms
• Optimize social media sites• Inspire others to share• Build company/brand awareness and recognition
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Measuring Social Media Efforts• Leads generated• Products sampled• Growth of fans, followers and friends• Website traffic and page views• Conversion rate• Google analytics and others
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ContactFor questions and/or comments:
Carmina BacaniOwner/Marketing ConsultantInfuse [email protected]
Confidential – Not for Distribution
carminabacani
@infusemarketinginfusemarketing