Social Media Marketing Evaluation: Coupa Cafe and Starbucks Facebook Pages
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Transcript of Social Media Marketing Evaluation: Coupa Cafe and Starbucks Facebook Pages
User generated content
encourages peer to peer
interaction
Multiple Tabs – third party
features
No fan gate
Each location has its own page for further
customer engagement
Search by location
Providing regional locations encourages
transaction
Brand able to articulate its business practices and
values through the company overview and
mission statement
User generated content – social
promotion through friend activity
Promotion is quick and easy - 10 second rule
Gift is sentimental and relevant
Cross promotion
Quick, easy and observes the 10
second rule
Call to action
Wall feed populated by brand activity rather
than customer activity
Presence spread across several pages
Lack of photos shows inattention
Wall feed populated by a
mix of brand and customer
activity
Likes spread across 5 pages
Repetitive wall feed is un-
engaging for both current and
potential fans
Lack of photos shows inattention
Brand able to articulate its business practices and values
through the description
Deals are simple and easy to claim – 10
second rule
Call to action -reservations enable
transactions