Wake Forest University Starbucks Cafe
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Transcript of Wake Forest University Starbucks Cafe
STORE OF THE YEAR SUBMISSION
RDM : Chuck HooverDM : Sara Russell PD : Anna RobbinsRDR: Mark Pingatelli
PROJECT TEAM
PROJECT CHARACTERISTICS STORE NAME: Wake Forest UniversityOPEN DATE: September 22, 2008STORE TYPE: Inline CafeCONCEPT / PALETTE: EB/Classico mixNEIGHBORHOOD CONTEXT: Campus University/LibraryStore Design of the Year CATEGORY: Inline Café
LICENSED STORE
Enter the site location � Use Google Earth photo, Map Quest detail, etc.
Starbucks Coffee ShopStarbucks Coffee Shop is located within the
Rhoda K. Channing Reading Room. It is a place where students, faculty, staff, and campus visitors
can enjoy a full service coffee shop, relax, visit, study, and get wireless access 24/7. (You don't need to have a coffee to study here, but can you resist?) Hot and cold beverages and sandwiches,
salads, and baked goods.Courtesy of Wake Forest Z. Smith Reynolds
Library website: http://zsr.wfu.edu/services/access/spaces.html
STORE OF THE YEAR SUBMISSIONLICENSED STORE
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STORE OF THE YEAR SUBMISSION
�Project start date: April 2008
�Store open: September 22, 2008
�Store open until 1am throughout the week and open 24 hours a day during finals.
�The University hosted a 5K run to promote the new Starbucks and library renovation.
��they get an A for ambiance�� �WFU Alumni OfficeA Starbucks opened last week in the reading room, part
of a trend across the country in which once hushed university libraries are being transformed into vibrant
campus community centers.
�Every time I�m about to fall asleep and I�m studying, I come down here and get a triple shot of espresso.�
�A Starbucks is a hub of activity,� says librarian Lynn Sutton. �There are people flowing in and out of there
every hour it�s open. It�s a destination� The Starbucks stores also functioned as informal community centers, she said, where people put up posters for community
events.
Librarians found that having a Starbucks kept students there longer, and the longer they stayed, the
more they used library resources. Students asked for tutorials, for writing help and computer help.
Giunca, Mary. Winston-Salem Journal, October 2, 2008
��the appeal of Starbucks was evident as people poured into the two-level space. Light jazz played in the background.
Students tapped on laptops. They rehashed the previous night�s parties. They studied in pairs.� �Winston-Salem Journal
Grand opening
PROJECT FACTS + PRESS
STORE OF THE YEAR SUBMISSION
STORE OF THE YEAR SUBMISSION
STORE OF THE YEAR SUBMISSION
ELEVATIONS
Student art showcased throughout.
STORE OF THE YEAR SUBMISSION
ELEVATIONS
Chalkboard for University/Community
events.
STORE OF THE YEAR SUBMISSION
CUSTOMER JOURNEY- merchandise+barista+coffee+brand
Photos courtesy of Wake Forest university zsrlibrary flickrhttp://www.flickr.com/photos/zsrlibrary/sets/72157607440140909/
STORE OF THE YEAR SUBMISSION
CUSTOMER JOURNEY- first floor seating
STORE OF THE YEAR SUBMISSION
CUSTOMER JOURNEY-mezzanine seating