COUPONS remain a leading driver of brand

interactions in social networks, but one of the

trickiest

EASY ACCESS + USE and retail store must be prepared for DEMAND

Emarketer Staff. (2010). “Coupons Drive Sales on Social Media”. Adweek.

SUCCESFUL ONLINE TACTICS:

1) Provide coupons or discounts

1) Position themselves in front of customers during sales or other special events

Online Promotions must be…

• Quick & attention-grabbing

• Positive retention to customer feedback

• Measured by…

– Product/service has the ability for mark-up

– Unlimited supply is at little or of no cost

– Business/contract is repeated

1. End goal in mind (increasing sales)

2. Increasing the amount of “followers” or “likes” – power of viral

3. Projecting and increasing the quality of the brand image- consumers’ perception

4. Using the social media platform as a medium for the product or service to attain customer feedback

How is this done?

$pecial offers in prizes/incentives that provide

customers with a reason to notice the brand; obtain more “likes”

-must be effortless and painless for the consumer!

-forging partnerships with complementary brands

EXAMPLE: Groupon

EXAMPLE: Groupon

CONCLUSIONS

• Strategize with “overestimation” approach

• Maintain strong brand equity, stay congruent

• Understand your own business, shareholders and partners

• Effectively manage and leverage resources such as online social media promotion, to your advantage

• Continual observation