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Game Bird Recipe Salmon Tunalini

Product Launch

January 2012

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Product Overview

• Game Bird: A grain-free entrée of fresh duck, turkey, quail and pheasant with fruits and vegetables.

• Salmon Tunalini: A grain-free recipe made with fresh wild salmon and tuna with a medley of Mediterranean garden vegetables.

• Available in 4 lb., 12 lb. and 26 lb. bags • Pricing slightly below Surf & Turf • Increases product offerings in the grain-free dry dog segment • Launch support for dealers and consumers • First ship to distributors January 2012

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• Initial Stocking Order for Retailers • Get new products in the store

• Point of Purchase in all bales of 4 lb. bags • Educate retailer sales people • Communicate “NEW” to consumers

• Consumer offer on 4lb bags

• Initiate consumer trial on new recipes

Promotional Support for Launch

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Initial Run of 5/4 lb. Cases (while supplies lasts)

8.25 x 10.75” Sell Sheet 12x3” Shelf Talker

(5) bags with Peel Off Coupons

(5) bags with Peel Off Coupons

8.25 x 10.75” Sell Sheet 12x3” Shelf Talker Game Bird Recipe 5/4lb case

0 72705 11445 0

Salmon Tunalini 5/4lb case

0 72705 11425 2

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On-Bag Instant-Redeem Coupons

Included on all 4 lb. bags while supplies lasts

FS-533

FS-534

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Shelf Talkers Included in 5/4 lb. bales while supplies lasts

FS-531

FS-532

12x3”

12x3”

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Sell Sheets Included in bales while supplies lasts

FS-530 FS-529 8.25 x 10.75” 8.25 x 10.75”

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Initial Stocking

Order

F-535B

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Salmon Tunalini SKUs

Game Bird SKUs

5/4lb case 0 72705 11445 0 4lb bag 0 72705 11444 3 12lb bag 0 72705 11442 9 26lb bag 0 72705 11440 5 20/3oz sample 0 72705 31440 9

5/4lb case 0 72705 11425 2 4lb bag 0 72705 11424 5 12lb bag 0 72705 11422 1 26lb bag 0 72705 11420 7 20/3oz sample 0 72705 31420 1

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