BloggingEmail marketingWebinarsPaid searchLead generation

Social Media

MarketingSocial media marketing (SMM) is a

form of digital marketing that utilises social networking websites

as a marketing tool. The goal of SMM is to produce

content that users will share with their social network to help a

company increase brand exposure and broaden customer reach.

Difference:

https://www.youtube.com/watch?v=RJwWFomRj-c

https://www.youtube.com/watch?v=Y-P0Hs0ADJY

https://www.youtube.com/watch?v=MyGfi0sfZoY

Importance

Establish public voice and presence online

Raising Brand awareness

Cost effective

Reach

Encourage company to be innovative

Long term relationship

Increasing website traffic and Boost brands SEO

Primary Goals

Brand Awareness

Content Distribution

Lead Generation

Customer Acquisition

Social Media Platforms

COMMUNITIES & FORUMS

BLOGS

SOCIAL NETWORKS

COMMUNITIES & FORUMS

An online community is a virtual community whose

members interact with each other primarily via

the Internet.

BLOGSa regularly updated

website or web page, typically one run by an

individual or small group, that is written in an

informal or conversational style.

https://www.kimptonhotels.com/blog

SOCIAL NETWORKSocial networks have become an

important force in both B2C & B2B marketing.

Major ones include Facebook- biggest social network,

LinkedIn- career minded professional network,

Twitter- tweets ‘140 characters’, Instagram- new network of photos

and videos.

https://www.instagram.com/starbucks/?hl=en

Building Brand

Choosing Network Platform

Provide valuable & sharable content

Leverage influencers

Use social campaigns

https://www.instagram.com/kfc/

Impact

Real relationship building

Receptive to messages

Allows targeting & retargeting

Responding to problems easily

Strong social presence

High competitive environment

+ -

Tailored InformationTrace

Contextual Placements

SEO

Screen out messagesEffectiveness of ads

Privacy Over informed

POWER OF word of mouth(WOM)

the powerful marketing tool

VIRAL MARKETING

BUZZ MARKETING

http://www.adweek.com/digital/michael-patterson-10-brands-amazing-social-media/

Bibliography

Strategic Management- Kotler & Keller

inc.com

investopedia.com

prezi.com

Arya Madhu

Thank You