Social Media marketing

By: Evert BoppGreenhouse Ireland

www.greenhouseireland.com@greenhouseIre

First rule of Social Media marketing

Social Media marketing will not:

• Make you the next Google• Attract a “big money” investor• Make your product better• Fix all your problems

However Social Media will:

• Improve communication with your customers• Help new customers find you• Help you to understand your market &

customers• Create targeted campaigns• Find out what people think of your business &

product

Social media marketing is only part of the game!

You’ll need a central online presence (website/blog).

You need a product or serviceYou need a story

• Push your information out from your hub.• All social media marketing has to include a

“call to action” or drive traffic to your site/blog

• Social media is a party so PARTY!• Your website/blog is your house.• Go to a party, meet strangers & bring the nice

ones back to your house.

Main Social Media networks

But also...

Golden rules of social media marketing:

• Stay on topic• Provide value• Engage• Give before you take• Don’t spam• Stay consistent

How to set up a twitter account

http://vimeo.com/16456590

Twitter Clients

• Tweetdeck• Seesmic• Hootsuite• Gravity• Twitter app• Echofon

http://www.twitstat.com/twitterclientusers.html

Social Media on the road

• Social media allows for “snapshot marketing”.• Lots of clients for smartphones• Integration with camera, GPS device etc• Geo-tagging images and updates• You can market “on the go”• Your audience might also be mobile

How to setup a Facebook account

http://youtu.be/a4yu1XJQP50http://www.vimeo.com/23944738http://www.vimeo.com/24756973http://www.vimeo.com/24758598

Case study

MicksGarage

• Car parts & social media?• Facebook integration of online storefront

using VendorShop. http://www.facebook.com/Vendorshop

• Free (and Irish)• Sold over 1 million products across Europe

How to get it right

1. Have an attractive image for your store2. Add a customised tab on your Facebook Page3. Incentivise your Facebook Fans4. Mention your Facebook Store in a status update5. Test the Facebook Store out yourself6. Consider using Facebook Ads to build awareness of

your Facebook Store7. Encourage people who purchase through your

Facebook Store to leave a recommendation

Tasks for next week

• Set up your own social media accounts.• Follow/Friend at least 25 people• Gain at least 10 followers and engage with

them• Think of a way how to best get your

message/service/product across using Social Media.