Social Media Marketing

From Social to Sale

L’ambizione è passare da Principianti a Saggi

VisioncriticalVision Critical is the world’s leading provider of insight communities, supporting more than 650 brands worldwide. Our software and services give organizations crucial insights from communities of their audiences, customers and stakeholders – helping them make better decisions more quickly than ever before. Learn more about us at www.visioncritical.com

• Online Surveys• 17 mesi Feb 2012-Jun 2013• 6000 consumatori• US Canada UK

http://www.google.com/imgres?imgurl=http://punto-informatico.it/punto/20100128/luc_ipad02.jpg&imgrefurl=http://punto-informatico.it/2797715/PI/News/ipad-rivoluzione-meta.aspx&usg=__mL2wILNpGLk9MB6Qq8Ql7Net-XM=&h=377&w=550&sz=38&hl=it&start=2&sig2=huK1tTB70fxP0X-fiYLq_Q&zoom=1&tbnid=maOAvp2FfuH7eM:&tbnh=91&tbnw=133&ei=13rKTtiWAcOEhQeKmdzsDw&itbs=1

http://www.google.com/imgres?imgurl=http://www.michelangelofinocchiaro.it/Images/loghi/800px-Logo_Second_Life.svg&imgrefurl=http://www.michelangelofinocchiaro.it/portogues/home.html&usg=__zENKo8YLcu1uvku_mpIYWS9frtc=&h=331&w=800&sz=39&hl=it&start=1&sig2=OEy-s8YV2aWphXwNAJ6vQQ&zoom=1&tbnid=sIoR6i8mT0zACM:&tbnh=59&tbnw=143&ei=AnvKTvGvL8m6hAe08MjYDw&itbs=1

http://www.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/5/5b/Foursquare-logo.png&imgrefurl=http://nl.wikipedia.org/wiki/Bestand:Foursquare-logo.png&usg=__UomS5EGPxufUH5_bHnN0wydhayU=&h=122&w=442&sz=11&hl=it&start=5&sig2=h_2Fmdrirk63uDXEXLgtmQ&zoom=1&tbnid=7O28JarFu4NAjM:&tbnh=35&tbnw=127&ei=InvKTvawHc6DhQf73JSTCw&itbs=1

http://www.google.com/imgres?imgurl=http://www.maroflor.it/userfiles/image/twitter_logo.png&imgrefurl=http://www.consulenzaeassistenzalegale.it/&usg=__DYbe38izzJpLhxZZnAfexb6Mx_g=&h=225&w=300&sz=51&hl=it&start=13&sig2=hvm58BM18TBblyK18gKuZw&zoom=1&tbnid=sj5AK2EwUvHA1M:&tbnh=87&tbnw=116&ei=YnvKToXQKYSYhQeiq-THDw&itbs=1

http://www.google.com/imgres?imgurl=http://www.leoneeditore.it/images/facebook-logo.png&imgrefurl=http://www.leoneeditore.it/&usg=__XvmVQlXO-GrFRgkw3rdHU7BbXRs=&h=311&w=311&sz=54&hl=it&start=1&sig2=tzpug4dUYD2muL5J_wx8IQ&zoom=1&tbnid=b_65DXkKSdvnIM:&tbnh=117&tbnw=117&ei=iHvKTryRG865hAetpcz1Dw&itbs=1

http://www.google.com/imgres?imgurl=http://www.marcodesalvo.it/wp-content/uploads/2009/08/qr-code-wallscape-london1.jpg&imgrefurl=http://www.marcodesalvo.it/qr-code.html&usg=__gHRk0bvH00zJUpt3bZoMg888_xw=&h=500&w=436&sz=175&hl=it&start=1&sig2=tdsSxBHipTI0vRBz1NZ-5w&zoom=1&tbnid=74ju4tDqlGpE6M:&tbnh=130&tbnw=113&ei=uHvKTq33DNHUsgap0dDYDQ&itbs=1

http://www.google.com/imgres?imgurl=http://www.cleartag.com/blog/wp-content/uploads/2010/04/arthur2.jpg&imgrefurl=http://www.cleartag.com/blog/branding/augmented-reality-real-life-only-better/&usg=__Pl5C5jtnx8-EFHvPE15e6mPVOQs=&h=298&w=425&sz=50&hl=it&start=5&sig2=NGdETgpKiEn-yQmr9voSTg&zoom=1&tbnid=lbiaHs06fxK8jM:&tbnh=88&tbnw=126&ei=MHzKTvaDBcPCswbx1PimBw&itbs=1

http://www.google.com/imgres?imgurl=http://www.e-investimenti.com/wp-content/uploads/2011/05/linkedin.jpg&imgrefurl=http://www.e-investimenti.com/linkedin-esordio-col-botto-in-borsa.html&usg=__71ct1BouIPo8FtVUEVfLt_qzwPE=&h=216&w=640&sz=49&hl=it&start=2&sig2=siYxoJzqG7uhNePdPC01FA&zoom=1&tbnid=d5Sjr-qb-drGeM:&tbnh=46&tbnw=137&ei=XnzKTpLoG4WohAfL_vC5CQ&itbs=1

http://www.google.com/imgres?imgurl=http://www.wegeek.net/wp-content/uploads/2010/09/myspace-logo1.jpg&imgrefurl=http://www.wegeek.net/2010/09/04/myspace-offre-il-facebook-e-twitter-sync/myspace-logo-2/&h=180&w=180&sz=8&tbnid=jHOHhnfgRSc4MM:&tbnh=101&tbnw=101&zoom=1&hl=it&usg=__mbNfw1PV8-UEMI7K1VtV9YpWC4g=&sa=X&ei=n3zKTtuDAsmSswbP_K33Bg&ved=0CBMQ9QEwAQ

?Come i Social Media portano Volumi di Vendite on line e in store

Approccio:• Ask your Client …• Action Item• Use Customer Insight to …

Scopriamo qualche evidenza…

Vi consiglio la Lettura

http://www.ambito5.com/blog/2013/from-social-to-sale-come-le-persone-arrivano-allacquisto-attraverso-i-social-media

http://www.ambito5.com/blog/2013/from-social-to-sale-come-le-persone-arrivano-allacquisto-attraverso-i-social-media

Social Media Marketing

Social Media

Transcript of Social Media Marketing