Social Media MappingSocial Media Mapping

Visualize your organization’s digital landscape for effective online engagement

Sally Falkow APR

Value of ListeningValue of Listening

Customer Insights R & D New Markets Brand Positioning Competitive Intelligence

Value of ListeningValue of Listening

Create a DashboardCreate a Dashboard

NETVIBES

Customers/ClientsCustomers/Clients• Where are they?

• Who is talking • What are they saying?

• Who are they connected to?

RapportiveRapportive

JournalistsJournalistsTwitter Bio SearchMuckRackCision JournTweetsLinkedIn

Twitter Bio SearchTwitter Bio Search

How to do the Bio SearchHow to do the Bio Search

BloggersBloggersGoogle SearchTop/Best (Category) Blogs

Engage 121Little BirdBlog rolls

CompetitorsCompetitors What are they doing? What are people saying about them? Where are they active online? What have they done that was successful? Any gaps or threats?

InfluencersInfluencers

Opinion Leaders 1 in 10Online Influencers 3 in 10

Amplified voicesFansFollowersFriends

Influencers

EvangelistsEvangelists Know your Passionate Fans Spread the Word Protect the Brand in a Crisis

Brand Brand AmbassadorsAmbassadors

Nurture your evangelistsMake them part of the teamCreate Brand Ambassadors

Mizuno - The Mezamashii Run Project

It is no secret that i am an Asics or Nike Running shoe man.I rarely deviate or try different Brands. A few months ago I tried the MIZUNO – WAVE RIDER 15 and I was very impressed with the shoe. It totally changed my impression of the Mizuno Brand.

I prefer the shorter runs rather than the long ones! I've always been a Nike girl, but since your posts and lots of running experience, I'd love to get my hands on a pair of Mizunos and get back on the path!

This is a blog I like to visit regularly and I got to know that Running Shield’s favorite shoe brands are Asics and Nike.  Thus, it was a bit of a surprise for me to read him writing about  Mizuno.

My Mizuno shoes arrived in time for me to test them out. You know, on one of the toughest marathon courses in the country. And you know what? They were awesome. So I tested them AGAIN on a trail half marathon the next day. I'm pretty much making them my new trail shoe.

OpportunitiesOpportunities

New MarketsR & DProduct LaunchesGapsCompetitors’ mistakes

Hennessy

DetractorsDetractors

Complainers Organized attacks

79% expect a major crisis within 12 months

More than half think it will be online

Only 54% have a plan 49% of those with a plan still have gaps

Less than half (45%) know who their influential customers are

Digital Crisis ReportDigital Crisis Report

Progressive InsuranceProgressive Insurance

Case of under insured driver policy

Blog postFacebook posts Invited to Today Show

76% could have been avoided (Altimeter Group)

Social Media ThreatsSocial Media Threats

Content StrategyContent Strategy

When you know what people are saying, what they think and feel, who they are connected to and what they are interested in, you can create and publish content that gets results.

1. Set up a cross-discipline social media team 2. Map your social graph3. Discover who is in your graph4. Identify the influencers in each node of the

graph5. Listen to the conversations6. Analyze the information7. Set goals based on what you find8. Publish great content9. Build a supportive community online 10. Measure what matters

TakeawaysTakeaways

Q and AQ and A

Blog: www.proactivereport.com Facebook SallyFalkowDigitalPRTwitter: @sallyfalkowEmail: sally@meritusmedia.comWebsite: www.meritusmedia.com